Quarterly Beverage Tracker Fourth Quarter 2015: Romania Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages




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Although marked by periods of social unrest, Q4-15 was good for the beverage industry, especially for soft drinks, which seemed once again to have benefited the most from aligned positive factors (favourable weather, regained consumer confidence, extra disposable income). The effects of the VAT reduction (for food and non-alcoholic beverages) have started to be felt more in food categories, while they are slightly fading for soft drinks.

Key Findings
The carbonated water segment was favoured during the holidays, as Romanians continued to enjoy mixing wine with water

PL once again lost the battle with brands in the still drinks market, in Q4-15 and in 2015 overall. This might be explained by the atypical preference for mainstream PL over low-end PL, which made brands more appealing in terms of price comparison

In a period when price discounts and promotions/campaigns of all sorts are always poured into the market, the beer category recorded overall growth in Q4-15

The positive accelerated pace of industrial packaged milk managed to determine growth in the overall category at yearly level, but the rate was modest

Canadeans Romania Quarterly Beverage Tracker Q4-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

Topline consumption volumes for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts for all beverage categories

Carbonates consumption data for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts split by regular vs low calorie, and key flavour

An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends

Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

Update on important soft drinks corporate activity

Quarterly selected retail price movements for key brands by category covering the most recent five quarters

Our Q4 special focus update on the latest trends in functional and flavoured waters

Gain an in-depth understanding of the most up-to-date trends in the Romania beverage industry to support and enhance your strategic planning

Investigate the latest quarterly and emerging annual trends in Romania to back your marketing initiatives

Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

View a selection of the key quarterly new soft drinks product launches and identify competitor activity

Access a quarterly Special Focus on a current industry hot topic offering qualitative insight from local consultants to determine opportunities for product innovation