Quarterly Beverage Tracker Fourth Quarter 2015: Serbia Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages




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Almost all soft drinks categories managed edge forward in the Q4-15 with the only exceptions seen in juice, nectars and syrups. Very aggressive price promotions that lasted for a short period of time made premium brands in most of the soft drinks categories affordable for the average consumer. ACB categories growth was further driven by health trends in the country. Beer also avoided a negative trend because of Heineken and Carlsberg late marketing investments. PL is present in almost all categories, but the only relevant share was reserved in squash/syrups due to the poor brand loyalty and brand image from all important players.

Key Findings
Aggressive price promotions with regard to multipacks provided a positive trend for soft drinks despite more rational consumer spending

In beer market, smaller players suffered whereas BIP led the drop

Still drinks witnessed a huge move as it attracted consumers with the enticing packaging rules

More marketing activities focused on the natural and healthy image of dairy drinks prevail and provided growth for it

Health concerns and dieting drove soymilk to a higher ranking position and thereby slowed the drop in Q4-15

Canadeans Serbia Quarterly Beverage Tracker Q4-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

Topline consumption volumes for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts for all beverage categories

Carbonates consumption data for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts split by regular vs low calorie, and key flavour

An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends

Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

Update on important soft drinks corporate activity

Quarterly selected retail price movements for key brands by category covering the most recent five quarters

Our Q4 special focus update on the latest trends in functional and flavoured waters

Gain an in-depth understanding of the most up-to-date trends in the Serbia beverage industry to support and enhance your strategic planning

Investigate the latest quarterly and emerging annual trends in Serbia to back your marketing initiatives

Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

View a selection of the key quarterly new soft drinks product launches and identify competitor activity

Access a quarterly Special Focus on a current industry hot topic offering qualitative insight from local consultants to determine opportunities for product innovation