Quarterly Beverage Tracker Fourth Quarter 2015: Sweden Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages


#717564

22pages

Canadean

$ 1545

In Stock

Summary
The Swedish commercial beverage market overall was close to stable in Q4-15. The Swedish economy is proving to be resilient. Buoyant results were seen in supermarkets in the packaged water category. Private Label generally lost ground to branded drinks with intense activity.

Key Findings
Light carbonates recorded very positive results inQ4-15, due to greater awareness

The cooler conditions helped the flavoured milk market perform better in 2015

The market for beer enjoyed a strong run up to Christmas

Expensive teas are prospering and this makes the hot tea category very financially viable

Synopsis
Canadeans Sweden Quarterly Beverage Tracker Q4-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

Topline consumption volumes for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts for all beverage categories

Carbonates consumption data for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts split by regular vs low calorie, and key flavour

An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends

Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

Update on important soft drinks corporate activity

Our Q4 special focus update on the latest trends in functional and flavoured waters

ReasonsToBuy
Gain an in-depth understanding of the most up-to-date trends in the Sweden beverage industry to support and enhance your strategic planning

Investigate the latest quarterly and emerging annual trends in Sweden to back your marketing initiatives

Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

View a selection of the key quarterly new soft drinks product launches and identify competitor activity

Access a quarterly Special Focus on a current industry hot topic offering qualitative insight from local consultants to determine opportunities for product innovation