Quarterly Beverage Tracker Fourth Quarter 2015: Ukraine Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages




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Weather was rather warm during the quarter, which assisted slightly better than expected performance of soft drinks. However, almost all soft drinks categories demonstrated a drop in Q4-15. Annual declines for the most important categories were monitored in 2015 overall. Tradition to launch seasonal versions of popular products is more and more on trend among Ukrainian producers. In general, consumer activity showed some growth in the arena during the reported period.

Key Findings
Demands for still versions of popular packaged water products intensified, as consumers consider still water a healthier option

Low calorie drinks saw a marginal increase as people turn towards drinks with less sugar due to the health and wellness trend

Ukrainian beer brewers were quite active in terms of new product development in order to maintain shares in the falling market

Production of traditional vodka continues to decrease. At the same time domestic production of other spirits, including brandy and cognacs, continues to demonstrate slow but stable growth

Active performance and increased marketing efforts paved way to increase cider volumes in the landscape

Canadeans Ukraine Quarterly Beverage Tracker Q4-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

Topline consumption volumes for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts for all beverage categories

Carbonates consumption data for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts split by regular vs low calorie, and key flavour

An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends

Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

Update on important soft drinks corporate activity

Quarterly selected retail price movements for key brands by category covering the most recent five quarters

Our Q4 special focus update on the latest trends in functional and flavoured waters

Gain an in-depth understanding of the most up-to-date trends in the Ukraine beverage industry to support and enhance your strategic planning

Investigate the latest quarterly and emerging annual trends in Ukraine to back your marketing initiatives

Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

View a selection of the key quarterly new soft drinks product launches and identify competitor activity

Access a quarterly Special Focus on a current industry hot topic offering qualitative insight from local consultants to determine opportunities for product innovation