Quarterly Beverage Tracker Fourth Quarter 2015: West Europe Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages




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Conditions did not suit dairy drinks which fell back despite the slump in prices following the ending of the quota system in April. The rise of energy drinks production in the region continues to give a lift to can production in the region. Exports of energy drinks will have contributed to the rise. Growth from hot drinks is expected.

Key Findings
During Q4-15 carbonates recorded a marginal decline, with notable volume contractions compared to Q4-14 in markets

Markets which saw volumes gains were mainly supported by increased PL development and major players investment

Declines in the energy drinks markets were mainly caused by consumer caution regarding health concerns around consumption

The regions leading juice markets, registered drops, changes in consumer patterns impacted on category sales

Canadeans West Europe Quarterly Beverage Tracker Q4-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

Topline consumption volumes for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts for all beverage categories

Carbonates consumption data for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts split by regular vs low calorie, and key flavour

An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends

Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

Update on important soft drinks corporate activity

Quarterly selected retail price movements for key brands by category covering the most recent five quarters

An executive summary providing a concise analysis of the latest quarterly regional trends and outlook for 2015

Our Q4 special focus update on the latest trends in functional and flavoured waters

Gain an in-depth understanding of the most up-to-date trends in the West Europe beverage industry to support and enhance your strategic planning

Investigate the latest quarterly and emerging annual trends in West Europe to back your marketing initiatives

Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

View a selection of the key quarterly new soft drinks product launches and identify competitor activity

Access a quarterly Special Focus on a current industry hot topic offering qualitative insight from local consultants to determine opportunities for product innovation