Market Intelligence & Consulting Institute
LeTV is the first online video service company in China to make forays into hardware. Since the launch of its set-top box C1S in 2012, the company has further released Super TV X60 and S40 in 2013, three new Le smartphones in April 2015, three new smart bikes in August and VR headsets in December. As the original "LeTV" brand soon failed to represent its myriad businesses and products under such rapid expansion, the company underwent a major rebranding to LeEco in January 12, 2016. At the same time, the rebranding has prompted the name change of LeTV.com to Le.com. Since then, LeEco has been dedicated to an ecosystem complete with "platform, content, devices, and applications" and is gearing up to become a global player with plans to build a LeEco world based on co-creation, co-development and co-sharing.