ASKCI Consulting Co., Ltd.
Since three public consumptions were implemented in 2012, white spirits market met their bottom. Though it revived slightly in 2015 that could be a good sign, the whole white spirits market locates in an adverse situation of excess capacity, fierce competition and massive taxation.
Beer market transited from growth period to maturity period, more than 75% beer sales volume was took by the top 5 beer companies. Meanwhile, wine market remained its growth period, the whole market in China has an upward trend, and mass brands are welcomed this period as well.
In 2015, the alcoholic industry reached the sales volume about RMB1.64 trillion with the YoY rate of 2.86%.
There is a huge potential for all of the alcoholic industry, because the personal disposable expenditure is increasing and people pursue higher life qualities.
1)The Aim of this report
2)Benefit from the report