The Connected Home - UK - May 2016


#727471

N/A

Mintel

$ 2835

In Stock

The smartphone is consumers’ preferred control mechanism for the connected home. However, current platform fragmentation means that consumers may need several different apps to control all of their connected home devices. Android and iOS continue to dominate the smartphone OS market in the UK, holding a combined 85% share of users. Consumer familiarity with Google and Apple and their preference for smartphones as the control mechanism for the smart homes means that their activity is likely to be key to market development, particularly if they are at the centre of more joined-up ecosystems.