Personal Care Products for the Maternity Market in the US 2016-2020


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About Personal Care Products for Maternity Market In the US

The personal care products for maternity market is a sub-segment of the overall personal care market based on product use by a specific target audience. This sub-segment includes six product categories: skin care, hair care, oral hygiene, bath, sun care, and depilatory products.
BPC manufacturers focus on enhancing brand and brand recall to generate repeat purchases among consumers. In the maternity market, this is important as women who find a product safe for use during their pregnancy are likely to continue their use even after the birth of their babies. These customers are also more likely to prefer products of the same brand for their children. Brand loyalty, therefore, plays a significant role in market growth. Johnson & Johnson is a prime example of a vendor that offers skin care lines for both mothers and babies.

Technavios analysts forecast the personal care products for maternity market in the US to grow at a CAGR of 2.37% during the period 2016-2020.

Covered in this report
The report covers the present scenario and the growth prospects of the personal care products for maternity market in the US for 2016-2020. To calculate the market size, the report considers revenue generated from the retail sales of maternity personal care products, which include:
Skin care products
Hair care products
Oral hygiene products
Bath products
Sun care
Depilatory products


Technavio's report, Personal Care Products for Maternity Market In the US 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
Johnson & Johnson
L'Oral
Procter & Gamble
Unilever
Este Lauder

Other prominent vendors
Amway
Avon Products
Cadiveu Professional USA
Chatters Canada
Clarins Group
Combe
Conair
Coty
Edgewell Personal Care
Henkel
Kao
Markwins Beauty Products
Revlon
Shiseido

Market driver
Changing lifestyles and shopping habits
For a full, detailed list, view our report

Market challenge
Decreasing fertility rate
For a full, detailed list, view our report

Market trend
Rise in use of multifunctional products
For a full, detailed list, view our report

Key questions answered in this report
What will the market size be in 2020 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analysts time when you purchase this market report. Details are provided within the report.



PART 01: Executive summary
Highlights
PART 02: Scope of the report
Market overview
Key-vendor offerings
PART 03: Market research methodology
Research methodology
Economic indicators
PART 04: Introduction
Key market highlights
PART 05: Country profile: US
Economic indicators
PART 06: Market landscape
Market overview
Five forces analysis
PART 07: Market segmentation by product type
Segmentation of personal care products for maternity market in US by product type
PART 08: Market drivers
Consumers' high awareness and increased spending power
Expansion of distribution channels
Changing lifestyles and shopping habits
PART 09: Impact of drivers
PART 10: Market challenges
Decline in birth rate
Decreasing fertility rate
Absence of paid maternity leaves
PART 11: Impact of drivers and challenges
PART 12: Market trends
Increase in demand for natural personal care products
Rise in use of multifunctional products
Improvements in labeling and packaging
Rise in number of private label brands
E-retailing and social media marketing
PART 13: Vendor landscape
Competitive scenario
Este Lauder
Johnson & Johnson
L'Oral
Procter & Gamble (P&G)
Unilever
Other prominent vendors
PART 14: Appendix
List of abbreviations
PART 15: Explore Technavio

List of Exhibits

Exhibit 01: Product offerings
Exhibit 02: Challenges versus market development
Exhibit 03: Share of personal care products in global BPC industry 2015
Exhibit 04: Population in US 2010-2015 (millions)
Exhibit 05: GDP per capita in US ($)
Exhibit 06: Employment to population ratio in US 2015
Exhibit 07: Full-time and part-time employment ratio in US 2015
Exhibit 08: Global BPC industry
Exhibit 09: BPC products by revenue in US 2015 ($ billions)
Exhibit 10: BPC products by revenue share in US 2015
Exhibit 11: Share of BPC market in US in global BPC market 2015
Exhibit 12: Personal care market in US by revenue ($ billions)
Exhibit 13: Personal care products for maternity market in US by product type
Exhibit 14: Personal care products for maternity market in US 2015-2020 ($ millions)
Exhibit 15: Five forces analysis
Exhibit 16: Personal care products for maternity market in US by product type 2015 and 2020 (revenue %)
Exhibit 17: Personal care products for maternity market in US by product type 2015-2020 ($ billions)
Exhibit 18: Skin care products for maternity market in US 2015-2020 ($ millions)
Exhibit 19: Types of skin care products
Exhibit 20: Hair care products for maternity market in US 2015-2020 ($ millions)
Exhibit 21: Types of hair care products
Exhibit 22: Oral hygiene products for maternity market in US 2015-2020 ($ millions)
Exhibit 23: Types of oral hygiene products
Exhibit 24: Bath products for maternity market in US 2015-2020 ($ millions)
Exhibit 25: Types of bath products
Exhibit 26: Sun care products for maternity market in US 2015-2020 ($ millions)
Exhibit 27: Types of sun care products
Exhibit 28: Depilatory products for maternity market in US 2015-2020 ($ millions)
Exhibit 29: Types of depilatory products
Exhibit 30: Impact of drivers
Exhibit 31: Birth rate in US versus global birth rate 2008-2013 (births per 1,000 population)
Exhibit 32: Fertility rate in US versus global fertility rate 2008-2013 (births per woman)
Exhibit 33: Impact of drivers and challenges
Exhibit 34: Este Lauder: Product segmentation by revenue 2015
Exhibit 35: Este Lauder: Product segmentation by revenue 2014 and 2015 ($ billions)
Exhibit 36: Este Lauder: Geographical segmentation by revenue 2015
Exhibit 37: Johnson & Johnson: Business segmentation by revenue 2014
Exhibit 38: Johnson & Johnson: Business segmentation by revenue 2013 and 2014 ($ billions)
Exhibit 39: L'Oral: Business segmentation by revenue 2014
Exhibit 40: L'Oral: Geographical segmentation by revenue 2014
Exhibit 41: P&G: Business segmentation by revenue 2015
Exhibit 42: P&G: Business segmentation by revenue 2014 and 2015
Exhibit 43: P&G: Geographical segmentation by revenue 2015
Exhibit 44: Unilever: Business segmentation by revenue 2014
Exhibit 45: Unilever: Business segmentation by revenue 2013 and 2014 ($ billions)