Marketing to Mintropolitans - China - June 2016


#731836

N/A

Mintel

$ 3990

In Stock

There are lucrative opportunities for market players – manufacturers, retailers and service operators – to cater to Chinese consumers’ growing desire for expressing their individualism, collecting new and exciting experiences and creating balance and wellbeing in life. Brands should particularly focus on attracting young and affluent consumers and invest in setting up membership programmes to foster loyal users for long-term success.