Chinese Spirits - China - June 2016


#735492

N/A

Mintel

$ 3990

In Stock

The Chinese spirits market developed slowly but is now resilient and shows signs of recovery. Price reduction is not a sustainable tactic for premium baijiu market players to deal with the pressure of anti-extravagance; companies and brands should concentrate on the uniqueness of baijiu to differentiate it from other spirits. To target the next generation of baijiu drinkers, companies and brands should not only opt for packaging innovation, but also diversification such as purchase channels and occasions, to facilitate the decision making of younger consumers. Something to strive for is the progress of customised and personalised baijiu.