Quarterly Beverage Tracker First Quarter 2016: Argentina; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages




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Inflation remains an unsolved problem in Argentina and has been driving prices forward, affecting the consumer's purchasing power. The government has placed some products under price control, however they play a relatively insignificant role in the beverage industry overall. Refillable PET packs and larger multi-serve packs may become increasingly favoured by brand leaders as they provide a lower price per liter and are attractive to consumers with less disposable income. On-premise remains key to the future of the hot coffee category with on-premise consumption expected to continue growing in the future as more coffee chains open.

Key Findings
Although the volume is still very small, the popularity of iced/rtd tea drinks seems to have awakened the category in Argentina and it is among the only categories to have seen double digit growth this quarter.

The beverage market continues to be much atomized with a large number of local providers that operate regionally.

Most consumers are unaware of the benefits provided by enhanced water products, so they dont value them enough to pay the steeper prices of the category in comparison with the flavoured water category.

In alcoholic drinks market, the current focus is on local premium and super premium beers, two segments that have been growing year after year due to the growth in sophistication of the Argentinean consumer.

Most of the powdered milk produced in the country is exported, leaving behind a small amount for consumption inside the country.

Canadeans Argentina Quarterly Beverage Tracker Q1-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

Top line consumption volumes for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories

Carbonates consumption data for Q2-2016 vs. Q2-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavour

An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs. brands and price trends

Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

Gain an in-depth understanding of the most up-to-date trends in the Argentina beverage industry to support and enhance your strategic planning

Investigate the latest quarterly and emerging annual trends in Argentina to back your marketing initiatives

Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

View a selection of the key quarterly new soft drinks product launches and identify competitor activity

Access a quarterly Special Focus on a current industry hot topic offering qualitative insight from local consultants to determine opportunities for product innovation