The positive trend in retail sales continued despite the bankruptcy of supermarket chains in November 2015. Sales of soft drinks declined in Q1-16, with only packaged water and sports drinks able to buck the negative trend, while all other categories stagnated at best. Alcoholic drinks also declined in Q1-16, with the majority of categories facing losses, driven by low consumer confidence and uncertain employment prospects. And with the declining trend in beverage market overall liquid dairy consumption also declined, reflecting the maturity and saturation of most of the market, with only soymilk and grain, nut, rice and seed milk alternative drinks enjoying a more dynamic development.
Producer organization AMA regularly runs promotional campaigns for a higher consumption of dairy products, supported by the Austrian Nutritional Report which recommends increased consumption.
In soft drinks market, PL brands continued to out-perform the market during the quarter, due to the very strong performance in the discount channel, particularly of carbonated variants.
The move towards more expensive premium brands in the alcoholic drinks category continues, with premium whiskies, vodka and gin becoming increasingly popular, driven by the consumer quest for luxury and gratification.
Hot coffee registered marginal growth during the quarter, largely driven by the continuing expansion in the retail channel of fresh ground coffee pods and fresh coffee beans.
Canadeans Austria Quarterly Beverage Tracker Q1-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:
Top line consumption volumes for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories
Carbonates consumption data for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavour
An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs. brands and price trends
Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016
Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)
Update on important soft drinks corporate activity
Our annual Q1 special focus is on local products - an update on soft drinks with country/regional provenance
Gain an in-depth understanding of the most up-to-date trends in the Austria beverage industry to support and enhance your strategic planning
Investigate the latest quarterly and emerging annual trends in Austria to back your marketing initiatives
Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
View a selection of the key quarterly new soft drinks product launches and identify competitor activity
Access a quarterly Special Focus on a current industry hot topic offering qualitative insight from local consultants to determine opportunities for product innovation