Soft drinks have suffered from low consumer spending power and a drop in domestic production. Both wine and spirits saw yet another quarterly contraction in Q1-16, resulted from a combination of unfavourable economic factors and government activities. In Belarus, white milk continues to decline in Q1-16. Previous consumer trends appear to not have changed.
Bulk/HOD water fell in Q1-16 due to both businesses and individual consumers reacting to the slow economy and falling GDP.
Consumer interest in craft beer continued to increase. A specialized outlet selling only international craft beer was launched in Minsk under the Beer Cap brand in March.
As hot tea has a long tradition in Belarus, its volume is less affected by economic factors compared with hot coffee.
Canadeans Belarus Quarterly Beverage Tracker Q1-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:
Top line consumption volumes for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories
Carbonates consumption data for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavour
An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs. brands and price trends
Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016
Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)
Update on important soft drinks corporate activity
Quarterly selected retail price movements for key brands by category covering the most recent five quarters
Our annual Q1 special focus update on the latest trends in soft drinks with local provenance
Gain an in-depth understanding of the most up-to-date trends in the Belarus beverage industry to support and enhance your strategic planning
Investigate the latest quarterly and emerging annual trends in Belarus to back your marketing initiatives
Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
View a selection of the key quarterly new soft drinks product launches and identify competitor activity
Access a quarterly Special Focus on a current industry hot topic offering qualitative insight from local consultants to determine opportunities for product innovation