Quarterly Beverage Tracker First Quarter 2016: Belgium; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages




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The announced sugar tax has highlighted the issues around sugar consumption, and hit carbonates sales volumes. Supermarket PL brands have gained terrain in 2015 and this continued in Q1-16, whereas hard discounters started to lose terrain. Consumers are switching over to open market style supermarkets and skipping the regular shop at hard discounters now that they have a little more disposable income.

Key Findings
Packaged water suffered during the economic crisis, with consumers turning to tap water to reduce their household budgets.

Most of the alcoholic drinks remained at stable volumes, as health issues related to alcohol and increased excise duties affected the segment.

Consumers seem increasingly divided in their opinions as to the health benefits of drinking milk. Some are convinced that it is essential for health whereas others believe that it has a negative impact on health.

The extended colder spring favoured volumes for hot beverages. However, the category is so large that the market is as good as saturated.

Canadeans Belgium Quarterly Beverage Tracker Q1-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

Top line consumption volumes for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories

Carbonates consumption data for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavour

An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs. brands and price trends

Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

Update on important soft drinks corporate activity

Our annual Q1 special focus update on the latest trends in soft drinks with local provenance

Gain an in-depth understanding of the most up-to-date trends in the Belgium beverage industry to support and enhance your strategic planning

Investigate the latest quarterly and emerging annual trends in Belgium to back your marketing initiatives

Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

View a selection of the key quarterly new soft drinks product launches and identify competitor activity

Access a quarterly Special Focus on a current industry hot topic offering qualitative insight from local consultants to determine opportunities for product innovation