Companies are following global market trends by applying innovations in the majority of categories, although it remains behind many other markets in innovation. New consumer health awareness has arisen in recent years and now the biggest global trends in beverages are based around food consciousness. The economic crisis has affected most of the mature beverages categories, seeing consumer preference shift to emerging healthier choices. On-premise consumption continues to suffer the most of the consumers are considering switching consumption in bars to drinking at home.
Packaging sustainability is the focus of major companies, and the beverages industry is engaged in reverse logistics with the collection of bottles, support for collectors and also reducing the amount of raw materials used.
Alcoholic drinks are facing a challenging scenario due to current economic conditions. Major categories such as beers, wines and spirits have faced significant drops in consumption.
The most notable change within the market is the halt in the growth of white milk for the first time since before 2009. The climate and economic crisis have increased the costs of production.
On-premise consumption continues to suffer the most; as consumers are switching consumption from coffee shops to homes.
Canadeans Brazil Quarterly Beverage Tracker Q1-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:
Top line consumption volumes for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories
Carbonates consumption data for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavour
An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs. brands and price trends
Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016
Gain an in-depth understanding of the most up-to-date trends in the Brazil beverage industry to support and enhance your strategic planning
Investigate the latest quarterly and emerging annual trends in Brazil to back your marketing initiatives
Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
View a selection of the key quarterly new soft drinks product launches and identify competitor activity
Access a quarterly Special Focus on a current industry hot topic offering qualitative insight from local consultants to determine opportunities for product innovation