Quarterly Beverage Tracker First Quarter 2016: China; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages




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Soft drinks categories recorded a low growth in Q1-16, mainly driven by packaged water and bulk/HOD water. The first quarter of the year remained a weak period for beer consumption as it has been more difficult for brewers to gain profits as competition grows fiercer. In 2016, complicated international and domestic economic environments will continue to affect the Chinese commercial beverage industry. Driven by high profit margins, leading dairy manufacturers continued their activities in high-end dairy drink products.

Key Findings
Consumers, especially young parents, have become more concerned with the unhealthy image of some categories of soft drinks and have tried to replace them with healthier drinks.

For the alcoholic drinks market, growth has slowed as the large increase seen last year was unsustainable. Competition is fierce as more players are entering the market with product quality becoming the main concern for consumers.

Chilled drinking yogurt maintained positive growth in Q1-16 as it contains sufficient nutrition, varies in flavours and serves as a good option for consumers with lactose intolerance as it is easier for them to digest than milk.

Hot tea showed a slightly higher growth rate in Q1-16 than Q1-15, due to growing consumption of hot tea amongst younger consumer groups.

Canadeans China Quarterly Beverage Tracker Q1-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

Top line consumption volumes for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories

Carbonates consumption data for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavour

An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs. brands and price trends

Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

Update on important soft drinks corporate activity

Quarterly selected retail price movements for key brands by category covering the most recent five quarters

Gain an in-depth understanding of the most up-to-date trends in the China beverage industry to support and enhance your strategic planning

Investigate the latest quarterly and emerging annual trends in China to back your marketing initiatives

Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

View a selection of the key quarterly new soft drinks product launches and identify competitor activity

Access a quarterly Special Focus on a current industry hot topic offering qualitative insight from local consultants to determine opportunities for product innovation