Quarterly Beverage Tracker First Quarter 2016: Colombia; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages




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Although almost all soft drinks categories experienced an expansion, carbonates, energy drinks and still drinks were among the best performing. Q1-16 has been very dynamic in terms of new product developments; a significant number of new products have been launched by leading players in order to encourage consumption. In Q1-16, the alcoholic drinks category experienced positive growth mostly driven by the beer category. Beer being among the most favoured categories during the warm season, it experienced a further increase due to growth in the tourism industry.

Key Findings
Private Label products in the soft drinks industry experienced a decline in Q1-16, due to aggressive competition from large discount retail chains.

Wine consumption continued growing, however the rate of growth decelerated due to the higher pricing that the category has undergone as a result of the devaluation of the Colombian peso.

The drinking yogurt category experienced positive increase as performance continued to be affected by the fast growth of spoon-able yogurts, and leading companies.

The hot beverages market showed only a very moderate growth in Q1-16 as the warm weather hindered consumption.

Canadeans Colombia Quarterly Beverage Tracker Q1-2016 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

Top line consumption volumes for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories

Carbonates consumption data for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavour

An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs. brands and price trends

Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

Gain an in-depth understanding of the most up-to-date trends in the Colombia beverage industry to support and enhance your strategic planning

Investigate the latest quarterly and emerging annual trends in Colombia to back your marketing initiatives

Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

View a selection of the key quarterly new soft drinks product launches and identify competitor activity

Access a quarterly Special Focus on a current industry hot topic offering qualitative insight from local consultants to determine opportunities for product innovation