Despite positive basic economic indicators and increased consumer confidence indices, consumption of beverages did not recover in Q1-16. The volume in dairy drinks market is driven by white milk as in Q1-16 its retail prices declined to the lowest point ever. The hot drinks recorded positive growth in Q1-16 driven by the increase of hot tea consumption, as hot coffee volumes remained flat.
The still drinks category is not drunk much during the colder part of the year; out-of-home consumption is low as Q1 usually is not favourable for still drinks in PET.
Beer is a popular and well established category driven by the marketing activities of the main players. The Q1-16 consumption was additionally pushed via the growing popularity of craft beer which attracted consumer attention to the whole beer category.
Drinking yogurts and fermented milk grew slightly in volume, flavoured milk declined a bit and non-dairy milk showed a mild growth.
Hot tea consumption was pushed by the Franck prize promotion, accompanied by lower prices in January.
Canadeans Croatia Quarterly Beverage Tracker Q1-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:
Top line consumption volumes for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories
Carbonates consumption data for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavour
An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs. brands and price trends
Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016
Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)
Update on important soft drinks corporate activity
Quarterly selected retail price movements for key brands by category covering the most recent five quarters
Our annual Q1 special focus update on the latest trends in soft drinks with local provenance
Gain an in-depth understanding of the most up-to-date trends in the Croatia beverage industry to support and enhance your strategic planning
Investigate the latest quarterly and emerging annual trends in Croatia to back your marketing initiatives
Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
View a selection of the key quarterly new soft drinks product launches and identify competitor activity
Access a quarterly Special Focus on a current industry hot topic offering qualitative insight from local consultants to determine opportunities for product innovation