Alcoholic drinks volumes dropped due to increased excise tax, while dairy drinks volumes grew as prices dropped in Q1-16. Private Label lines underperformed the market overall, as these products were still considered to be lower quality. The consumption of dairy products positively increased in Q1-16 as the slight growth was declining prices. The excise tax was raised in Estonia, resulted in decline in overall alcoholic drinks consumption.
The consumption of soft drinks categories positively increased in Q1-16 compared to the same period last year due to a trend towards health and wellness.
New products were introduced in the liquid dairy segment; some new flavours were launched to different product line increasing the fermented milk category volume.
Consumption in Horeca rather stagnated as local Estonian consumers were seen to be going out less often in order to save money.
Canadeans Estonia Quarterly Beverage Tracker Q1-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:
Top line consumption volumes for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories
Carbonates consumption data for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavour
An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs. brands and price trends
Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016
Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)
Update on important soft drinks corporate activity
Quarterly selected retail price movements for key brands by category covering the most recent five quarters
Our annual Q1 special focus update on the latest trends in soft drinks with local provenance
Gain an in-depth understanding of the most up-to-date trends in the Estonia beverage industry to support and enhance your strategic planning
Investigate the latest quarterly and emerging annual trends in Estonia to back your marketing initiatives
Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
View a selection of the key quarterly new soft drinks product launches and identify competitor activity
Access a quarterly Special Focus on a current industry hot topic offering qualitative insight from local consultants to determine opportunities for product innovation