The overall beverage market was seasonally less dynamic with the notable exception of alcoholic drinks. Alcoholic drinks got off to a good start as consumer confidence in the economy grew. Packaged water saw a small recovery but carbonates suffered from lack of promotional activity. As Finns are not traditional wine drinkers, and spirits are expensive, this is thought to reflect a more buoyant consumer view of the economy amongst the older generations. In contrast, cider and FABs continued to suffer. Only PL products gained real ground.
The enhanced water category is still in its infancy as its demand is supported by the increasing focus on a healthier lifestyle, but faces competition from dairy based protein drinks.
White milk accounted for the most of the domestic dairy drinks consumption so its demand stayed flat as market maturity limited growth.
According to the Finnish Federation of the Brewing and Soft Drinks Industry, private imports of alcohol are significantly greater than total on-trade sales in Finland.
Hot coffee is the largest of all beverages and an integral part of Finnish culture. In contrast Finns are not significant tea drinkers so due to the dominance of coffee, tea sales remained low.
Canadeans Finland Quarterly Beverage Tracker Q1-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:
Top line consumption volumes for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories
Carbonates consumption data for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavour
An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs. brands and price trends
Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016
Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)
Update on important soft drinks corporate activity
Our annual Q1 special focus update on the latest trends in soft drinks with local provenance
Gain an in-depth understanding of the most up-to-date trends in the Finland beverage industry to support and enhance your strategic planning
Investigate the latest quarterly and emerging annual trends in Finland to back your marketing initiatives
Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
View a selection of the key quarterly new soft drinks product launches and identify competitor activity
Access a quarterly Special Focus on a current industry hot topic offering qualitative insight from local consultants to determine opportunities for product innovation