Leading brands continued with marketing activities (TV ads) and price promotions, frequently in the form of two for the price of one offers are leaning the soft drinks market towards positive growth. Alcoholic drinks recorded a decline in the first quarter as the mediocre weather hindered both on-premise and off-premise consumption. Flavoured and fermented milk recorded growth, driven by the trend for convenience and added value. Products are now packaged in a PET bottle adding more convenience for consumers.
In soft drinks market, glass packaging continues to be very popular and differentiation in the pack design becomes more relevant as even price entry brands started to launch a design PET bottle with ice and mountain imagery.
Alcoholic beverages lost their volume as all categories, even the recent star FABs, showed a negative development. The negative development of beer impacted the total alcoholic drinks performance as the category contributes high volume.
White milk remained stable due to lower prices and striving sub-segments like organic and hay-milk.
While hot coffee remained relatively stable due to low prices and a high at-home consumption as well as capsules contributing the stability
Canadeans Germany Quarterly Beverage Tracker Q1-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:
Top line consumption volumes for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories
Carbonates consumption data for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavour
An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs. brands and price trends
Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016
Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)
Update on important soft drinks corporate activity
Quarterly selected retail price movements for key brands by category covering the most recent five quarters
Our annual Q1 special focus update on the latest trends in soft drinks with local provenance
Gain an in-depth understanding of the most up-to-date trends in the Germany beverage industry to support and enhance your strategic planning
Investigate the latest quarterly and emerging annual trends in Germany to back your marketing initiatives
Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
View a selection of the key quarterly new soft drinks product launches and identify competitor activity
Access a quarterly Special Focus on a current industry hot topic offering qualitative insight from local consultants to determine opportunities for product innovation