Quarterly Beverage Tracker First Quarter 2016: Greece; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages




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Soft drinks declined in Q1-16 compared with the same quarter in 2015, driven in particular by heavier losses in carbonates, sports drinks, packaged water, iced/rtd coffee drinks and juice, and more subdued losses in squash/syrups and still drinks. Iced/rtd tea drinks, energy drinks and nectars recorded growth, while flavoured water remained stable. The main driver behind the growth of alcoholic drinks was the increased sales of beer. Although beer faced losses in 2015, it is generally a more stable category, which was strongly supported during the quarter by the major players.

Key Findings
Consumers continuously cut back their expenditure due to reduced disposable income, high unemployment and increased taxation, consumption of packaged water was accordingly reduced.

The alcoholic market in particular was negatively affected by the excise duty which has been imposed on wine by the government, as part of new measures to collect more revenues.

The poor economic conditions continued to impact consumer spending and, as a result, dairy drinks continued its decline.

As temperatures were clearly above average during the quarter, the consumption of hot beverages was not particularly favoured.

Canadeans Greece Quarterly Beverage Tracker Q1-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

Top line consumption volumes for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories

Carbonates consumption data for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavour

An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs. brands and price trends

Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

Update on important soft drinks corporate activity

Our annual Q1 special focus update on the latest trends in soft drinks with local provenance

Gain an in-depth understanding of the most up-to-date trends in the Greece beverage industry to support and enhance your strategic planning

Investigate the latest quarterly and emerging annual trends in Greece to back your marketing initiatives

Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

View a selection of the key quarterly new soft drinks product launches and identify competitor activity

Access a quarterly Special Focus on a current industry hot topic offering qualitative insight from local consultants to determine opportunities for product innovation