The hot beverage has recorded a positive growth in Q1-16 when compared to Q1-15 which is partly being driven by middle-income consumers who are switching to packet teas and green teas. Transparent PET packaging is preferred by consumers to cartons because of its long shelf life and for cost considerations. Promotional offers from various companies are also being introduced for various soft drink categories.
Consumers currently favour fermented milk drinks over carbonated beverages. This change in consumer preference has led to an increase in competition between small scale players and medium scale players.
Sales of beer in states like Kerala and Odisha were slightly less, due to a suppressed market where the government held license renewals for buyers up until March 2016.
The hot beverage segment has recorded positive growth in Q1-16, compared to Q1-15. The quality of coffee beans and milk used in restaurants and QSR is greater than other on and off-premise outlets. Some restaurants have also started using brewing machines or decoction machines, which reduce the brewing time while maintaining a consistent taste.
Canadeans India Quarterly Beverage Tracker Q1-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:
Top line consumption volumes for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories
Carbonates consumption data for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavour
An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs. brands and price trends
Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016
Gain an in-depth understanding of the most up-to-date trends in the India beverage industry to support and enhance your strategic planning
Investigate the latest quarterly and emerging annual trends in India to back your marketing initiatives
Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
View a selection of the key quarterly new soft drinks product launches and identify competitor activity
Access a quarterly Special Focus on a current industry hot topic offering qualitative insight from local consultants to determine opportunities for product innovation