Quarterly Beverage Tracker First Quarter 2016: Republic Of Ireland; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages




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Growing focus on the sugar content of a variety of soft drinks has benefitted the overall soft drinks market. This benefit has been compounded by marketing concerning the health benefits of drinking enough water. Spirits and FABs remained stable whilst wine saw a year on year positive increase. Cultured dairy drinks have seen a drop in their volume. The high price per liter is a barrier as consumers do not understand the value proposition and the novelty factor peaked years ago.

Key Findings
White milk dominates the volumes of dairy drinks in the Republic of Ireland and remains stable with just a marginal decline due to population growth.

Growing consumer trends focusing on healthy living have constricted growth in the carbonates category as consumers switch to options perceived as healthier.

Alcohol volumes declined across most categories in comparison to Q4-15 consistent with seasonal trends. Year-on-year growth varied largely across the different categories.

Herbal and specialty varieties of hot tea have seen some growth but at the expense of standard varieties of hot tea resulting in a slight overall decline of the category.

Canadeans Republic Of Ireland Quarterly Beverage Tracker Q1-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

Top line consumption volumes for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories

Carbonates consumption data for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavour

An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs. brands and price trends

Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

Update on important soft drinks corporate activity

Quarterly selected retail price movements for key brands by category covering the most recent five quarters

Our annual Q1 special focus update on the latest trends in soft drinks with local provenance

Gain an in-depth understanding of the most up-to-date trends in the Republic Of Ireland beverage industry to support and enhance your strategic planning

Investigate the latest quarterly and emerging annual trends in Republic Of Ireland to back your marketing initiatives

Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

View a selection of the key quarterly new soft drinks product launches and identify competitor activity

Access a quarterly Special Focus on a current industry hot topic offering qualitative insight from local consultants to determine opportunities for product innovation