Sales of soft drinks declined very marginally, with losses across most major categories again off-set by gains in packaged water, driven in particular by the strong performance of still variants in modern retail. In Q1-16 alcoholic drinks declined suffering from a fall in consumer confidence in response to the slowdown in economic recovery. Q1-16 has seen a continued disaffection towards standard white milk, with progressive switch towards special milks and alternative dairy drinks.
In soft drinks, PL brands lost shares within modern retail principally driven by a significant reduction in promotional support by the retailers.
The shift towards off-premise continues, with beer in particular benefiting from the growing trend towards less structured meals at home, owing to its perception as a more versatile and informal beverage choice.
Price promotions continued to drive sales within ambient standard milk - which still accounts for at least two thirds of dairy drinks volume sales in Italy
Extensive advertising support by the leading players, also contributed to the positive development of the hot beverage category.
Canadeans Italy Quarterly Beverage Tracker Q1-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:
Top line consumption volumes for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories
Carbonates consumption data for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavour
An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs. brands and price trends
Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016
Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)
Update on important soft drinks corporate activity
Quarterly selected retail price movements for key brands by category covering the most recent five quarters
Our annual Q1 special focus update on the latest trends in soft drinks with local provenance
Gain an in-depth understanding of the most up-to-date trends in the Italy beverage industry to support and enhance your strategic planning
Investigate the latest quarterly and emerging annual trends in Italy to back your marketing initiatives
Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
View a selection of the key quarterly new soft drinks product launches and identify competitor activity
Access a quarterly Special Focus on a current industry hot topic offering qualitative insight from local consultants to determine opportunities for product innovation