Quarterly Beverage Tracker First Quarter 2016: Latvia; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages




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Sales of sugary drinks are banned at schools as of 1 January 2016. This negatively impacted on the consumption volumes of drinks like carbonates, still drinks and energy drinks. The price of dairy products continues to go down so consumption volumes gone up as more Latvians can afford to purchase dairy drinks. The excise duty on alcoholic drinks has increased for the second time since August 2015. Beer and FABs were affected the most and experienced big declines. Healthy living is becoming a dominant trend. As a result, more consumers have switched from consuming sugary drinks, like carbonates, to healthier products such as packaged water, sports drinks and enhanced water.

Key Findings
Latvian consumers are becoming more active and health-conscious which led to the increase in consumption of packaged water as it is a healthy alternative to other soft drinks.

Q1-16's consumption volume of alcoholic drinks fell as compared to Q1-15 due to the big declines in FABs and beer consumptions. Ciders and wine were able to gain positive sales results.

The consumption volume growth was driven by declining prices of dairy products. The dairy market still has not stabilized after the Russia milk embargo so the price of dairy products continues to fall.

During Q1-16, the hot beverages category grew positively when compared to Q1-15. Hot coffee also grew while hot tea category showed very similar results to those of Q1-15.

Canadeans Latvia Quarterly Beverage Tracker Q1-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

Top line consumption volumes for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories

Carbonates consumption data for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavour

An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs. brands and price trends

Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

Update on important soft drinks corporate activity

Quarterly selected retail price movements for key brands by category covering the most recent five quarters

Our annual Q1 special focus update on the latest trends in soft drinks with local provenance

Gain an in-depth understanding of the most up-to-date trends in the Latvia beverage industry to support and enhance your strategic planning

Investigate the latest quarterly and emerging annual trends in Latvia to back your marketing initiatives

Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

View a selection of the key quarterly new soft drinks product launches and identify competitor activity

Access a quarterly Special Focus on a current industry hot topic offering qualitative insight from local consultants to determine opportunities for product innovation