Quarterly Beverage Tracker First Quarter 2016: Mexico; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages




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Hot tea consumption is emerging as a trend throughout the country. Energy drinks and carbonates have registered a positive performance. The positive trend in carbonated water was boosted by some brands in the modern retail, on-premise consumption and convenience stores. The growth of wine boosted by Easter falling in Q1 this year and a continuing trend towards consumption of Mexican wine. Cultured dairy drinks registered a negative growth due to competition from other products such as Greek yogurt. Healthy living trends have boosted the consumption of red and green varieties of hot tea.

Key Findings
FABs grew positively maintaining the progressive trend seen in this category over the last couple of years driven by 'on the go' consumption.

Traditional and large modern retail are facing difficulties in still drinks category.

Soymilk contracted in its share as consumers have been attracted to other categories perceived as healthy.

Hot coffee grew in Q1-16 due to the support of on-premise consumption and convenience stores within modern retail channels.

Canadeans Mexico Quarterly Beverage Tracker Q1-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

Top line consumption volumes for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories

Carbonates consumption data for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavour

An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs. brands and price trends

Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

Update on important soft drinks corporate activity

Gain an in-depth understanding of the most up-to-date trends in the Mexico beverage industry to support and enhance your strategic planning

Investigate the latest quarterly and emerging annual trends in Mexico to back your marketing initiatives

Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

View a selection of the key quarterly new soft drinks product launches and identify competitor activity

Access a quarterly Special Focus on a current industry hot topic offering qualitative insight from local consultants to determine opportunities for product innovation