In soft drinks market, packaged water was one of the biggest winners in volume growth, with energy drinks and iced/rtd tea drinks also seeing growth. Alcoholic drinks remained stable during Q1-16 with a small positive slant as beer and cider have the most positive volume growth, whereas the other categories saw losses. Dairy drinks remained quite stable in Q1-16 as the losses in white, fermented and evaporated milk were compensated for by growths in flavoured milk, GNRS alternative drinks and drinking yogurt. Hot beverages remained quite stable in Q1-16. As the quarter was quite cold, hot beverages saw an extra small push in volumes.
Packaged water saw a good growth in Q1-16, as the category fits well within the current consumer trends of wanting more natural products and to consume less sugar.
The consumption of alcohol-free beers, beer mixes and special beers has grown well. The Dutch Beer Association has just released some of their initial figures for 2015 showing alcohol-free beers segment is growing.
The increasing costs of milk is likely to be pushed onto the consumers, which will create a strange situation of international farm gate prices lowering and yet supermarket prices rising.
Growth continued in value rather than volume as hot coffee in particular becomes more sophisticated with flavours, roasts, and brewing types: from pads, pods, cups, and self-grinding home equipment.
Canadeans Netherlands Quarterly Beverage Tracker Q1-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:
Top line consumption volumes for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories
Carbonates consumption data for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavour
An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs. brands and price trends
Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016
Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)
Update on important soft drinks corporate activity
Our annual Q1 special focus update on the latest trends in soft drinks with local provenance
Gain an in-depth understanding of the most up-to-date trends in the Netherlands beverage industry to support and enhance your strategic planning
Investigate the latest quarterly and emerging annual trends in the Netherlands to back your marketing initiatives
Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
View a selection of the key quarterly new soft drinks product launches and identify competitor activity
Access a quarterly Special Focus on a current industry hot topic offering qualitative insight from local consultants to determine opportunities for product innovation