Earlier Easter than usual this year, falling in Q1-16 compared with Q2-16, giving a welcome boost to carbonated beverages, sports and energy drinks. Energy drinks was the category winner in terms of growth with a very strong double digit growth although sports drinks also delivered a modest growth. The dairy category saw modest growth for flavoured milk but white milk continued to edge back as did drinking yoghurts. Traditional fermented milk showed modest growth as did soymilk and grain, nut, rice and seed milk alternatives. Beer and FABs showed good growth boosted by the Easter festive season but wine, spirits and fortified wine saw falling consumption.
Consumption of packaged water fell in Q1-16 due to the cold winter weather at the beginning of the quarter in spite of the early Easter that bolstered other categories.
Higher prices caused by excise duty increases are also dampening demand in both the on-premise and off-premise consumption of spirits.
White milk consumption was fairly flat with a drop in Q1-16, with the winter weather helping to prevent a bigger drop in consumption.
Specialty hot tea continues to show the most growth within the hot tea category as it appeals to health conscious consumers.
Canadeans Norway Quarterly Beverage Tracker Q1-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:
Top line consumption volumes for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories
Carbonates consumption data for Q1-201 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavour
An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs. brands and price trends
Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016
Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)
Update on important soft drinks corporate activity
Our annual Q1 special focus update on the latest trends in soft drinks with local provenance
Gain an in-depth understanding of the most up-to-date trends in the Norway beverage industry to support and enhance your strategic planning
Investigate the latest quarterly and emerging annual trends in Norway to back your marketing initiatives
Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
View a selection of the key quarterly new soft drinks product launches and identify competitor activity
Access a quarterly Special Focus on a current industry hot topic offering qualitative insight from local consultants to determine opportunities for product innovation