Quarterly Beverage Tracker First Quarter 2016: Poland; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages




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Dairy drinks were boosted by developments in flavoured milk, soymilk and white milk, while within alcohol drinks, cider and FABs both noted expansion in Q1-16. In Q1-16, the best performing soft drink categories were sports drinks, enhanced water, packaged water, juice and energy drinks. Dairy drinks noted growth in Q1-16 compared to Q1-15 due to the cancellation of milk quotas which helped spur further development of dairy products. Hot drinks noted a slight growth in Q1-16 compared to Q1-15 driven by increased consumption of hot coffee, due to the expansion of coffee houses and coffee points.

Key Findings
Within alcoholic drinks, the best performances noted were in the cider and FABs categories. Both were driven by developments in leading brands and PL products in Q1-16.

The warm weather, especially in January and February, had a positive impact on the consumption of packaged water.

Within dairy drinks, the best growths noted were in flavoured milk, soymilk and white milk. These categories were driven by developments in the leading brands and also in Private Label brands.

Off-premise consumption also grew, due to the rise in popularity of coffee machines for at-home use, which have become cheaper over recent years.

Canadeans Poland Quarterly Beverage Tracker Q1-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

Top line consumption volumes for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories

Carbonates consumption data for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavour

An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs. brands and price trends

Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

Update on important soft drinks corporate activity

Quarterly selected retail price movements for key brands by category covering the most recent five quarters

Our annual Q1 special focus update on the latest trends in soft drinks with local provenance

Gain an in-depth understanding of the most up-to-date trends in the Poland beverage industry to support and enhance your strategic planning

Investigate the latest quarterly and emerging annual trends in Poland to back your marketing initiatives

Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

View a selection of the key quarterly new soft drinks product launches and identify competitor activity

Access a quarterly Special Focus on a current industry hot topic offering qualitative insight from local consultants to determine opportunities for product innovation