Quarterly Beverage Tracker First Quarter 2016: Russia; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages




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Packaged water and carbonates consumption declined driven down by diminished purchasing power of consumers. Dairy drinks consumption performed positively with an increase of sales volumes driven by stable retail prices. Consumption of alcoholic beverages retracted driven down by a significant drop in FABs sales which were victims of regional restrictions on circulation imposed by local authorities. The demand for long-life milk opened up the white milk market to new outlets by being suitable for long distance transportation and extensive warehouse storage.

Key Findings
Packaged water consumption declines were driven by the low incomes of consumers driving them to substitute the category with lower cost bulk/HOD water and filtered tap water beverages.

Wine consumption declined in Q1-16 driven down by reduction in available locally produced wines caused by the shortage of wine materials and the high prices of imported materials which were the result of the huge devaluation of Ruble.

Consumption of milk increased in volume this quarter, driven by an expansion of consumer demand in modern retail channels.

Hot coffee showed a flat performance this quarter, driven down by elevated prices on imported coffee which has been boosted by a huge devaluation of the Ruble in the previous year.

Canadeans Russia Quarterly Beverage Tracker Q1-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

Top line consumption volumes for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories

Carbonates consumption data for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavour

An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs. brands and price trends

Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

Update on important soft drinks corporate activity

Quarterly selected retail price movements for key brands by category covering the most recent five quarters

Our annual Q1 special focus update on the latest trends in soft drinks with local provenance

Gain an in-depth understanding of the most up-to-date trends in the Russia beverage industry to support and enhance your strategic planning

Investigate the latest quarterly and emerging annual trends in Russia to back your marketing initiatives

Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

View a selection of the key quarterly new soft drinks product launches and identify competitor activity

Access a quarterly Special Focus on a current industry hot topic offering qualitative insight from local consultants to determine opportunities for product innovation