Quarterly Beverage Tracker First Quarter 2016: Serbia; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages




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Emerging trends focusing on consumption of products perceived as healthy and natural provided positive growth for packaged water. Wines suffered drop in Q1-16 due to poor sales in the Horeca sector which have contributed to the negative growth in the wine category. The dominant carton has begun to loose shares to aseptic PET packaging within the white milk category. Growing trends which promote healthy lifestyles contributed to the drop in hot coffee.

Key Findings
PET remained the dominant packaging material in soft drinks market, but glass also went up thanks to the slow recovery in the Horeca sector.

Beer has seen a positive growth in Q1-16 driven by favourable weather and by further Heineken Serbia expansion and the strong distribution power of CCHBC.

Promotional activities portraying a natural and healthy image of chilled white milk were prevalent and helped to maintain levels in white milk.

Lack of marketing investments and price promotions contributed to the drop in hot beverage consumption.

Canadeans Serbia Quarterly Beverage Tracker Q1-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

Top line consumption volumes for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories

Carbonates consumption data for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavour

An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs. brands and price trends

Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

Update on important soft drinks corporate activity

Quarterly selected retail price movements for key brands by category covering the most recent five quarters

Our annual Q1 special focus update on the latest trends in soft drinks with local provenance

Gain an in-depth understanding of the most up-to-date trends in the Serbia beverage industry to support and enhance your strategic planning

Investigate the latest quarterly and emerging annual trends in Serbia to back your marketing initiatives

Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

View a selection of the key quarterly new soft drinks product launches and identify competitor activity

Access a quarterly Special Focus on a current industry hot topic offering qualitative insight from local consultants to determine opportunities for product innovation