Quarterly Beverage Tracker First Quarter 2016: Spain; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages




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Unseasonably high temperatures followed by unseasonably low temperatures have balanced out any major effects of weather conditions on beverage consumption levels in Q1-16. This quarter saw an increase in the number of consumers attending gyms and sports centres, which has contributed to greater volumes of lower sized products. Larger pack sizes have been increasingly available for alcoholic drinks through the use of bag in box packaging. Dairy drinks witnessed contraction in Q1-16, driven by diminishing consumption levels of white milk due to an increasing belief among adult consumers that too much white milk can be unhealthy and should be reduced or partly replaced.

Key Findings
Consumption of packaged water increased in Q1-16, driven by improved consumer confidence, combined with Easter falling early in the year which helped to boost consumption.

Alcoholic drinks sales are quite dependent on-premise consumption. On-premise channels saw steady recovery this quarter that benefitted alcoholic drinks, particularly the consumption of beer and spirits.

The demographic landscape of Spain is having an adverse effect on white milk products: the population is aging rapidly, due to a very low birth rate and a decreasing number of citizens as a result of emigration.

Hot coffee has continued recovering its on-premise consumption, owing to its policy of static retail prices in traditional bars.

Canadeans Spain Quarterly Beverage Tracker Q1-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

Top line consumption volumes for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories

Carbonates consumption data for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavour

An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs. brands and price trends

Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

Update on important soft drinks corporate activity

Quarterly selected retail price movements for key brands by category covering the most recent five quarters

Our annual Q1 special focus update on the latest trends in soft drinks with local provenance

Gain an in-depth understanding of the most up-to-date trends in the Spain beverage industry to support and enhance your strategic planning

Investigate the latest quarterly and emerging annual trends in Spain to back your marketing initiatives

Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

View a selection of the key quarterly new soft drinks product launches and identify competitor activity

Access a quarterly Special Focus on a current industry hot topic offering qualitative insight from local consultants to determine opportunities for product innovation