The early Easter was the single most influential factor in shaping demand for beverages in Q1-16. Spirits volumes were high as Swedes stocked up for Easter in March. Traditional Swedish spirits continue to underperform the market. The rise of milk alternatives to white milk has hit demand. The dairy category in general has been the subject of a negative debate and this has had implications for the consumption of white milk.
Hot drink sales however, wilted in the mild conditions and white milk sales fell back due to negative debates bringing down the whole dairy category.
Sales of organic products have jumped across the beverage landscape. Organic juices have been helped by some high profile launches. Competitive prices have helped organic dairy products prosper.
The small still water market made headway in the milder than usual conditions. Private Label products are the main driver but out of the supermarkets Aqua dor is faring well.
Beer remains in vogue, with the profile increasing and interest rising in a diverse range of products.
Canadeans Sweden Quarterly Beverage Tracker Q1-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:
Top line consumption volumes for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories
Carbonates consumption data for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavour
An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs. brands and price trends
Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016
Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)
Update on important soft drinks corporate activity
Our annual Q1 special focus update on the latest trends in soft drinks with local provenance
Gain an in-depth understanding of the most up-to-date trends in the Sweden beverage industry to support and enhance your strategic planning
Investigate the latest quarterly and emerging annual trends in Sweden to back your marketing initiatives
Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
View a selection of the key quarterly new soft drinks product launches and identify competitor activity
Access a quarterly Special Focus on a current industry hot topic offering qualitative insight from local consultants to determine opportunities for product innovation