Soft drinks market declined in Q1-16, driven by declines across all major categories, with the exceptions of packaged water, bulk/HOD water, energy drinks and juice, but their performances were still weak. Within the non-soft drink categories, hot drinks and dairy drinks were both in growth whereas alcoholic drinks declined as all alcoholic categories were in decline except beer.
The trend towards convenient eating and quick service restaurants suggests consumers are increasingly substituting juice and nectars for carbonates and still drinks.
Beer was the only category to benefit from an early Easter. It posted positive growth and as the beer category makes up over half of all volume within alcoholic drinks, it has helped the overall performance.
Dairy drinks posted a small growth in Q1-16, driven by good performances from the smaller categories of drinking yogurts and flavoured milks.
There has been an increasing interest in coffee machines for home-use, though environmental issues regarding coffee capsule waste are moving against the positive trend of hot beverages.
Canadeans Switzerland Quarterly Beverage Tracker Q1-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:
Top line consumption volumes for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories
Carbonates consumption data for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavour
An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs. brands and price trends
Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016
Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)
Update on important soft drinks corporate activity
Our annual Q1 special focus update on the latest trends in soft drinks with local provenance
Gain an in-depth understanding of the most up-to-date trends in the Switzerland beverage industry to support and enhance your strategic planning
Investigate the latest quarterly and emerging annual trends in Switzerland to back your marketing initiatives
Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
View a selection of the key quarterly new soft drinks product launches and identify competitor activity
Access a quarterly Special Focus on a current industry hot topic offering qualitative insight from local consultants to determine opportunities for product innovation