Quarterly Beverage Tracker First Quarter 2016: Turkey; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages




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The Turkish drinks market remained stable in Q1-16 with soft drinks and hot beverages both showing positive growth and alcoholic beverages showing a flat performance. Increasing consumer trends towards health consciousness have created more demand for some categories such as packaged water and juice, while driving down demand for categories such as nectars and fruit powders. Continued consumer interest in the fermented milk category is encouraging more investment and new product innovations from manufacturers. The ban on any kind of advertisement for alcoholic beverages has hindered companies from investing in marketing activities.

Key Findings
Beer consumption continued decreasing in the first quarter of 2016, when restricting legislations regarding the sale of alcoholic beverages were introduced.

Carbonated mineral water companies promote additional health benefits such as important vitamins like magnesium, calcium and sodium contained in their products driving the overall market.

Consumption of dairy drinks increased in the Q1-16, with all categories gaining volume due to population growth which remains one of the major forces for the organic growth of the category.

In addition to organic growth due to population increase, the trend of visiting coffee houses has mainly supported the hot coffee drinks category.

Canadeans Turkey Quarterly Beverage Tracker Q1-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

Top line consumption volumes for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories

Carbonates consumption data for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavour

An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs. brands and price trends

Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

Update on important soft drinks corporate activity

Quarterly selected retail price movements for key brands by category covering the most recent five quarters

Our annual Q1 special focus update on the latest trends in soft drinks with local provenance

Gain an in-depth understanding of the most up-to-date trends in the Turkey beverage industry to support and enhance your strategic planning

Investigate the latest quarterly and emerging annual trends in Turkey to back your marketing initiatives

Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

View a selection of the key quarterly new soft drinks product launches and identify competitor activity

Access a quarterly Special Focus on a current industry hot topic offering qualitative insight from local consultants to determine opportunities for product innovation