Coffee and tea are integral to how Canadians eat and drink. Coffee has been an area of growth in Canada, spurred on by its emergence as a strategic focus based on its ability to support traffic growth at foodservice and the rise of convenient and customizable single-serve format at retail. Tea holds strong associations with health and wellness and is a staple across many countries, including those that represent significant sources of immigration to Canada. Coffee’s sales growth has outpaced tea’s significantly, scoring more points with the consumer around innovation. For tea, however, growth opportunities exist in leveraging its strong associations with health with messaging around innovation and revitalization.