Competing for a Share of Sustainability Expenditure in the Mining Industry 2010-2012: Green Marketing Strategies and Drivers, Mining Supplier Expenditure Activity, and Impact on Profitability


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160pages

ICD Research

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Competing for a Share of Sustainability Expenditure in the Mining Industry 2010-2012: Green Marketing Strategies and Drivers, Mining Supplier Expenditure Activity, and Impact on Profitability is a new report by ICD research that analyzes how mining industry supplier companies perceive sustainability; the specific marketing strategies and practices being undertaken; how sustainability initiatives have been affected by the economic downturn; and what actions are being taken to minimize its negative effects. This report also examines category-level spending outlooks; green marketing budgets; supplier selection criteria; competitive structure developments; the principal challenges associated with the implementation of sustainability practices; market-specific growth opportunities; and the investment opportunities available for leading marketing decision makers. 

Scope

  • The report is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations
  • Opinions and forward looking statements on sustainability management of over 289 industry executives are captured in our in-depth survey, of which 60% represent Directors, C-levels & Departmental Heads 
  • Analysis on effective promotional channels and major drivers of green marketing, along with key steps of marketing green credentials
  • Key topics include suppliers annual and green marketing budgets, post recession spending trends and modifications, customer acceptance of green initiatives marketing, and how sustainability might influence future business and profitability
  • In the report suppliers identify whether green marketing is more effective than traditional marketing while industry players predict customer spending patterns on sustainability for the next 12-24 months
  • The geographical scope of the research is global drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific and Africa & Middle East
  • The report examines current practices and provides future expectations over the next 12-24 months
  • The report provides qualitative analysis of key industry opportunities and threats and contains full survey results
Reasons To Buy

  • Benchmark your sales and marketing plans with industry competitors to effectively determine sustainability strategy and drivers
  • Identify the specific green marketing channels your competitors are using to win business 
  • Better promote your business by aligning your capabilities and business practices with your customers changing sustainability needs
  • Predict customer spend on sustainability, and acceptance of green initiatives to help forecast revenues
  • Understand post recession modifications to sustainability initiatives to formulate company policies
  • Uncover the business outlook, key challenges and opportunities identified by suppliers and buyers in the industry
Key Highlights

  • Cost savings, managing corporate reputation and compliance with legislation are major drivers influencing sustainability efforts in the mining industry.
  • Post recession some 64% of industry players are looking to increase their sustainability budget over the next 12 months, with only 4% looking to decrease it.
  • Some 32% of companies in mining industry consider green marketing to be more effective than traditional marketing, whereas only 16% consider it to be less effective.
Table Of Content

Chapter 1: Executive Summary

Chapter 2: Introduction
Heading: Profile Of Survey Respondents

Chapter 3: Sustainability In The Mining Industry
Heading: What sustainability means to the mining industry
Heading: Leaders of sustainability in the mining industry
Heading: Implementation of sustainability practices in the mining industry
Heading: The drivers of sustainability in the mining industry
Chapter 4: How The Economic Downturn Has Affected Sustainability Initiatives In The Mining Industry
Heading: The importance of sustainability after the recession
Heading: Post recession spending trends
Heading: Post recession modifications to sustainability initiatives
Heading: Leading concerns in the effective implementation of sustainable practices

Chapter 5: Demand For Sustainability In 2010-2012
Heading: How sustainability initiatives will impact future profitability
Heading: Customer demand for sustainable products and services: regional growth forecasts
Heading: Predictions of customer spend on sustainability
Heading: Customer acceptance of green initiatives
Heading: Important attributes of sustainable development in the value chain

Chapter 6: Mining Industry Marketing Spend Activity
Heading: Annual marketing budgets: 2010-2011
Heading: Green marketing budgets in the mining industry
Heading: Key promotional channels

Chapter 7: Mining Industry Green Marketing Dynamics
Heading: Is green marketing more effective than traditional marketing?
Heading: Major drivers of green marketing
Heading: Key steps of marketing green credentials

Chapter 8: Appendix

Table 1: Count of global mining industry survey respondents by company type (number of respondents), 2010 industry survey
Table 2: Buyer respondents by job role (% of buyer respondents), global mining industry, 2010
Table 3: Buyer respondents by organizations global company turnover (% of buyer respondents), global mining industry, 2010
Table 4: Buyer respondents by organizations total employee size (% of buyer respondents), global mining industry, 2010
Table 5: Buyer respondents by region (% of buyer respondents), global mining industry, 2010
Table 6: Supplier respondents by job role (% of supplier respondents), global mining industry, 2010
Table 7: Supplier respondents by organizations global company turnover (% of supplier respondents), global mining industry, 2010
Table 8: Supplier respondents by organization's total employee size (% of supplier respondents), global mining industry, 2010
Table 9: Supplier respondents by region (% of supplier respondents), global mining industry, 2010
Table 10: Mining company: perceptions of sustainability in the global mining industry (% of mining company respondents), 2010-2011
Table 11: Metal manufacturer / processor: perceptions of sustainability in the global mining industry (% of metal manufacturer / processor respondents), 2010-2011
Table 12: Mining industry supplier: perceptions of sustainability in the global mining industry (% of mining industry supplier respondents), 2010-2011
Table 13: Perceptions of sustainability in the global mining industry by company turnover (% of all respondents), 2010-2011
Table 14: Regional variations: perceptions of sustainability in the global mining industry (% of all respondents), 2010-2011
Table 15: Perceptions of sustainability in the global mining industry by senior level respondents (% of CEO/MD/VP/SVP/HOD/Director level respondents), 2010-2011
Table 16: Champions of sustainability in the global mining industry: mining company vs. metal manufacturer / processor vs. mining industry supplier (% of all respondents), 2010-2011
Table 17: Champions of sustainability in the global mining industry by region: North America, Europe, Asia Pacific, rest of the world (% of all respondents), 2010-2011
Table 18: Champions of sustainability in the global mining industry by company turnover (% of all respondents), 2010-2011
Table 19: Mining company: level of implementation of sustainability practices in the global mining industry (% of mining company respondents), 2010-2011
Table 20: Metal manufacturer / processor: level of implementation of sustainability practices in the global mining industry (% of metal manufacturer / processor respondents), 2010-2011
Table 21: Level of implementation of sustainability practices in the global mining industry: (% of mining industry supplier respondents), 2010-2011
Table 22: Drivers of sustainability practices in the global mining industry: buyer vs. supplier comparison (all respondents), 2010-2011
Table 23: Drivers of sustainability practices in the global mining industry: mining company vs. metal manufacturer / processor vs. mining industry supplier (all respondents), 2010-2011
Table 24: Global mining industry: the importance of sustainability after recession (% of mining company respondents), 2010-2011
Table 25: Global mining industry: the importance of sustainability after recession (% of metal manufacturer / processor respondents), 2010-2011
Table 26: Mining industry supplier: the importance of sustainability in the global mining industry after recession (% of mining industry supplier respondents), 2010-2011
Table 27: Regional variations: global mining industry: the importance of sustainability after recession (% of all respondents), 2010-2011
Table 28: Variations by company turnover: global mining industry: the importance of sustainability after recession (% of all respondents), 2010-2011
Table 29: Global mining industry: senior level responses on the importance of sustainability after recession (% of CEO/MD/VP/SVP/HOD/Director level respondents), 2010-2011
Table 30: Global mining industry: post recession spending trends in sustainability: mining company vs. metal manufacturer / processor (% of all buyer respondents), 2010-2011
Table 31: Global mining industry: post recession spending trends in sustainability: mining company vs. metal manufacturer / processor: all 'increase' / all 'decrease' / all 'no change' responses (% of all buyer respondents), 2010-2011
Table 32: Global mining industry: post recession spending trends in sustainability: buyer vs. supplier comparison (% of all respondents), 2010-2011
Table 33: Regional variations in the global mining industry: post recession spending trends in sustainability (% of all respondents), 2010-2011
Table 34: Variations by company turnover in the global mining industry: post recession spending trends in sustainability (% of all respondents), 2010-2011
Table 35: Variations by employee size in the global mining industry: post recession spending trends in sustainability (% of all respondents), 2010-2011
Table 36: Post recession spending trends of companies who assign importance to sustainability after recession, global mining industry (% all respondents expecting increase in budget), 2010-2011
Table 37: Regional variations in the global mining industry: post recession spending trends of companies who assign importance to sustainability after recession (% all respondents expecting increase in budget), 2010-2011
Table 38: How sustainability initiatives have changed in the global mining industry (% of mining company respondents), 2010-2011
Table 39: How sustainability initiatives have changed in the global mining industry (% of metal manufacturer / processor respondents), 2010-2011
Table 40: Mining industry supplier: how sustainability initiatives have changed in the global mining industry (% of mining industry supplier respondents), 2010-2011
Table 41: How sustainability initiatives have changed in the global mining industry by companies assigning higher importance to sustainability after recession: ('in the process of implementing' and 'implemented' responses), 2010-2011
Table 42: Global mining industry: leading concerns in the effective implementation of sustainable practices: mining company vs. metal manufacturer / processor (% of all buyer respondents), 2010-2011
Table 43: Global mining industry: leading concerns in the effective implementation of sustainable practices: mining industry supplier (% of all respondents), 2010-2011
Table 44: Global mining industry: leading concerns in the effective implementation of sustainable practices: buyer vs. supplier comparison (% of all respondents), 2010-2011
Table 45: Global mining industry: leading concerns in the effective implementation of sustainable practices: regional variations (% of all respondents), 2010-2011
Table 46: Global mining industry: leading concerns in the effective implementation of sustainable practices: variations by company turnover(% of all respondents), 2010-2011
Table 47: How sustainability initiatives will impact future profitability in the global mining industry: mining company vs. metal manufacturer / processor (% of all buyer respondents), 2010- 2012
Table 48: How sustainability initiatives will impact future profitability in the global mining industry: mining company vs. metal manufacturer / processor Vs. mining industry supplier (% of all buyer and supplier respondents), 2010- 2012
Table 49: How sustainability initiatives will impact future profitability in the global mining industry: buyers vs. suppliers (% of all buyer respondents), 2010- 2012
Table 50: How sustainability initiatives will impact future profitability in the global mining industry: buyers vs. suppliers (% of all buyer respondents), 2010- 2012
Table 51: How sustainability initiatives will impact future profitability in the global mining industry by company turnover (% of all respondents), 2010-2012
Table 52: How sustainability initiatives will impact future profitability in the global mining industry: buyers vs. suppliers (% of all buyer respondents), 2010- 2012
Table 53: Mining company: forecast growth in customer demand for sustainability by country (mining company respondents), 2010-2012
Table 54: Metal manufacturer / processor: forecast growth in customer demand for sustainability by country (metal manufacturer / processor respondents), 2010-2012
Table 55: Mining industry supplier: forecast growth in customer demand for sustainability by country (mining industry supplier respondents), 2010-2012
Table 56: Predictions of customer spend on sustainability in the global mining industry (% of mining company respondents), 2010-2011
Table 57: Predictions of customer spend on sustainability in the global mining industry (% of metal manufacturer / processor respondents), 2010-2011
Table 58: Predictions of customer spend on sustainability in the global mining industry (% of mining industry supplier respondents), 2010-2011
Table 59: Predictions of customer spend on sustainability in the global mining industry by senior level respondents (% of CEO/MD/VP/SVP/HOD/director level respondents), 2010-2011
Table 60: Anticipated level of customer acceptance of green initiatives in the global mining industry: (% of all respondents), 2010-2011
Table 61: Buyer vs. supplier comparison: anticipated level of customer acceptance of green initiatives in the global mining industry (% of all respondents), 2010-2011
Table 62: Senior level respondents: anticipated level of customer acceptance of green initiatives in the global mining industry (% of CEO/MD/VP/SVP/HOD/director level respondents), 2010-2012
Table 63: Mining company: important attributes of sustainable development in the value chain, global mining industry (% of mining company respondents), 2010-2011
Table 64: Metal manufacturer / processor: important attributes of sustainable development in the value chain, global mining industry (% of metal manufacturer / processor respondents), 2010-2011
Table 65: Mining industry supplier: important attributes of sustainable development in the value chain, global mining industry (% of mining industry supplier respondents), 2010-2011
Table 66: Annual marketing budgets in US$ in the global mining industry (% all supplier respondents), 2010-2011
Table 67: Annual marketing budgets in US$ in the global mining industry by region (% all supplier respondents), 2010-2011
Table 68: Annual marketing budgets in US$ in the global mining industry by company turnover (% all supplier respondents), 2010-2011
Table 69: Earmarked budget for green marketing (% all supplier respondents), global mining industry, 2010-2011
Table 70: Variations by company turnover in green marketing budgets (% all supplier respondents), global mining industry, 2010-2011
Table 71: Variations in green marketing budgets by decision making authority (% all supplier respondents), global mining industry, 2010-2011
Table 72: Variations by companies which expect an increase in profitability by sustainability initiatives in green marketing budgets (% of all supplier respondents), global mining industry, 2010-2011
Table 73: Mining industry supplier: global mining industry: key promotional channels (% all supplier respondents), 2010-2011
Table 74: Green marketing vs. traditional marketing: global mining industry: (% all supplier respondents), 2010-2011
Table 75: Regional variations: green marketing vs. traditional marketing, global mining industry (% all supplier respondents), 2010-2011
Table 76: Company turnover variations: green marketing vs. traditional marketing, global mining industry (% all supplier respondents), 2010-2011
Table 77: Green marketing drivers: (% all supplier respondents), global mining industry, 2010-2011
Table 78: Regional variations: green marketing drivers (% all supplier respondents), global mining industry, 2010-2011
Table 79: Company turnover variations: green marketing drivers (% all supplier respondents), global mining industry, 2010-2011
Table 80: Employee size variations: green marketing drivers (% all supplier respondents), global mining industry, 2010-2011
Table 81: Variations by decision making authority: green marketing drivers (% all supplier respondents), global mining industry, 2010-2011
Table 82: Marketing green credentials (% all supplier respondents), global mining industry, 2010-2011
Table 83: Regional variations: green marketing drivers (% all supplier respondents), global mining industry, 2010-2011
Table 84: Company turnover variations: green marketing drivers (% all supplier respondents), global mining industry, 2010-2011
Table 85: Senior level respondents: green marketing drivers, global mining industry (% CEO/MD/VP/SVP/HOD/Director level respondents), 2010-2011
Table 86: Full survey results closed questions

Figure 1: Mining company: perceptions of sustainability in the global mining industry (% of mining company respondents), 2010-2011
Figure 2: Metal manufacturer / processor: perceptions of sustainability in the global mining industry (% of metal manufacturer / processor respondents), 2010-2011
Figure 3: Perceptions of sustainability in the global mining industry: mining company vs. metal manufacturer / processor (% of buyer respondents), 2010-2011
Figure 4: Mining industry supplier: perceptions of sustainability in the global mining industry (% of mining industry supplier respondents), 2010-2011
Figure 5: Perceptions of sustainability in the global mining industry by company turnover (% of all respondents), 2010-2011
Figure 6: Regional variations: perceptions of sustainability in the global mining industry (% of all respondents), 2010-2011
Figure 7: Perceptions of sustainability in the global mining industry by senior level respondents (% of CEO/MD/VP/SVP/HOD/Director level respondents), 2010-2011
Figure 8: Champions of sustainability in the global mining industry: mining company vs. metal manufacturer / processor vs. mining industry supplier (% of all respondents), 2010-2011
Figure 9: Champions of sustainability in the global mining industry by region: North America, Europe, Asia Pacific, rest of the world (% of all respondents), 2010-2011
Figure 10: Champions of sustainability in the global mining industry by company turnover (% of all respondents), 2010-2011
Figure 11: Mining company: level of implementation of sustainability practices in the global mining industry (% of mining company respondents), 2010-2011
Figure 12: Metal manufacturer / processor: level of implementation of sustainability practices in the global mining industry (% of metal manufacturer / processor respondents), 2010-2011
Figure 13: Level of implementation of sustainability practices in the global mining industry: (% of mining industry supplier respondents), 2010-2011
Figure 14: Regional variations: level of implementation of sustainability practices in the global mining industry (% of 'in the process of implementing' and 'implemented' combined respondents), 2010-2011
Figure 15: Variations by company turnover: level of implementation of sustainability practices in the global mining industry (% of 'in the process of implementing' and 'implemented' respondents), 2010-2011
Figure 16: Drivers of sustainability practices in the global mining industry: difference in views, buyers vs. suppliers (net difference in ranking), global, 2010
Figure 17: Drivers of sustainability practices in the global mining industry: buyer vs. supplier comparison (all respondents), 2010-2011
Figure 18: Drivers of sustainability practices in the global mining industry: mining company vs. metal manufacturer / processor vs. mining industry supplier (all respondents), 2010-2011
Figure 19: Regional variations: high influence drivers of sustainability practices in the global mining industry (% of all high influence respondents), 2010-2011
Figure 20: Variations by company turnover: high influence drivers of sustainability practices in the global mining industry (% of all high influence respondents), 2010-2011
Figure 21: Global mining industry: the importance of sustainability after recession (% of mining company respondents), 2010-2011
Figure 22: Global mining industry: the importance of sustainability after recession (% of metal manufacturer / processor respondents), 2010-2011
Figure 23: Mining industry supplier: the importance of sustainability in the global mining industry after recession (% of mining industry supplier respondents), 2010-2011
Figure 24: Regional variations: global mining industry: the importance of sustainability after recession (% of all respondents), 2010-2011
Figure 25: Variations by company turnover: global mining industry: the importance of sustainability after recession (% of all respondents), 2010-2011
Figure 26: Global mining industry: post recession spending trends in sustainability: mining company vs. metal manufacturer / processor (% of all buyer respondents), 2010-2011
Figure 27: Global mining industry: post recession spending trends in sustainability: buyer vs. supplier comparison (% of all respondents), 2010-2011
Figure 28: Regional variations in the global mining industry: post recession spending trends in sustainability (% of all respondents), 2010-2011
Figure 29: Variations by company turnover in the global mining industry: post recession spending trends in sustainability (% of all respondents), 2010-2011
Figure 30: Variations by employee size in the global mining industry: post recession spending trends in sustainability (% of all respondents), 2010-2011
Figure 31: How sustainability initiatives have changed in the global mining industry (% of mining company respondents), 2010-2011
Figure 32: How sustainability initiatives have changed in the global mining industry (% of metal manufacturer / processor respondents), 2010-2011
Figure 33: Mining industry supplier: how sustainability initiatives have changed in the global mining industry (% of mining industry supplier respondents), 2010-2011
Figure 34: How sustainability initiatives have changed in the global mining industry by region: North America, Europe, Asia Pacific, rest of the world ('in the process of implementing' and 'implemented' responses combined), 2010-2011
Figure 35: How sustainability initiatives have changed in the global mining industry by company turnover: ('in the process of implementing' and 'implemented' responses combined), 2010-2011
Figure 36: Global mining industry: leading concerns in the effective implementation of sustainable practices: mining company vs. metal manufacturer / processor (% of all buyer respondents), 2010-2011
Figure 37: Global mining industry: leading concerns in the effective implementation of sustainable practices: mining industry supplier (% of all respondents), 2010-2011
Figure 38: Global mining industry: leading concerns in the effective implementation of sustainable practices: buyer vs. supplier comparison (% of all respondents), 2010-2011
Figure 39: Global mining industry: leading concerns in the effective implementation of sustainable practices: regional variations (% of all respondents), 2010-2011
Figure 40: Global mining industry: leading concerns in the effective implementation of sustainable practices: variations by company turnover(% of all respondents), 2010-2011
Figure 41: How sustainability initiatives will impact future profitability in the global mining industry: mining company vs. metal manufacturer / processor (% of all buyer respondents), 2010- 2012
Figure 42: How sustainability initiatives will impact future profitability in the global mining industry: buyers vs. suppliers (% of all buyer respondents), 2010- 2012
Figure 43: Mining company: forecast growth in customer demand for sustainability by country (mining company respondents), 2010-2012
Figure 44: Metal manufacturer / processor: forecast growth in customer demand for sustainability by country (metal manufacturer / processor respondents), 2010-2012
Figure 45: Mining industry supplier: forecast growth in customer demand for sustainability by country (mining industry supplier respondents), 2010-2012
Figure 46: Predictions of customer spend on sustainability in the global mining industry (% of mining company respondents), 2010-2011
Figure 47: Predictions of customer spend on sustainability in the global mining industry (% of metal manufacturer / processor respondents), 2010-2011
Figure 48: Predictions of customer spend on sustainability in the global mining industry (% of mining industry supplier respondents), 2010-2011
Figure 49: Predictions of customer spend on sustainability in the global mining industry by region (% of sum of 'a majority would be willing to pay more' and 'a majority would be willing to switch products and pay more' respondents), 2010-2011
Figure 50: Predictions of customer spend on sustainability in the global mining industry by company turnover (% of sum of 'a majority would be willing to pay more' and 'a majority would be willing to switch products and pay more' respondents), 2010-2011
Figure 51: Mining company: important attributes of sustainable development in the value chain, global mining industry (% of mining company respondents), 2010-2011
Figure 52: Metal manufacturer / processor: important attributes of sustainable development in the value chain, global mining industry (% of metal manufacturer / processor respondents), 2010-2011
Figure 53: Mining industry supplier: important attributes of sustainable development in the value chain, global mining industry (% of mining industry supplier respondents), 2010-2011
Figure 54: Regional variations: important attributes of sustainable development in the value chain, global mining industry: sum of 'very important' and 'important' combined (% of all respondents), 2010-2011
Figure 55: Variations by company turnover: important attributes of sustainable development in the value chain, global mining industry: sum of 'very important' and 'important' combined (% of all respondents), 2010-2011
Figure 56: Annual marketing budgets in US$ in the global mining industry (% all supplier respondents), 2010-2011
Figure 57: Annual marketing budgets in US$ in the global mining industry (% all supplier respondents), 2010-2011
Figure 58: Annual marketing budgets in US$ in the global mining industry by region (% all supplier respondents), 2010-2011
Figure 59: Annual marketing budgets in US$ in the global mining industry by company turnover (% all supplier respondents), 2010-2011
Figure 60: Earmarked budget for green marketing (% all supplier respondents), global mining industry, 2010-2011
Figure 61: Regional variations in green marketing budgets (% all supplier respondents), global mining industry, 2010-2011
Figure 62: Green marketing budget: variations by marketing budget (% all supplier respondents), global mining industry, 2010-2011
Figure 63: Mining industry supplier: global mining industry: key promotional channels (% all supplier respondents), 2010-2011
Figure 64: Regional variations: global mining industry: key promotional channels (% all supplier respondents), 2010-2011
Figure 65: Company turnover variations: key promotional channels (% all supplier respondents): global mining industry, 2010-2011
Figure 66: Variations by decision making authority: key promotional channels (% all supplier respondents): global mining industry, 2010-2011
Figure 67: Green marketing vs. traditional marketing: global mining industry: (% all supplier respondents), 2010-2011
Figure 68: Regional variations: green marketing vs. traditional marketing, global mining industry (% all supplier respondents), 2010-2011
Figure 69: Company turnover variations: green marketing vs. traditional marketing, global mining industry (% all supplier respondents), 2010-2011
Figure 70: Senior level respondents: green marketing vs. traditional marketing, global mining industry (% CEO/MD/VP/SVP/HOD/Director level respondents), 2010-2011
Figure 71: Green marketing drivers: (% all supplier respondents), global mining industry, 2010-2011
Figure 72: Regional variations: green marketing drivers (% all supplier respondents), global mining industry, 2010-2011
Figure 73: Company turnover variations: green marketing drivers (% all supplier respondents), global mining industry, 2010-2011
Figure 74: Employee size variations: green marketing drivers (% all supplier respondents), global mining industry, 2010-2011
Figure 75: Variations by decision making authority: green marketing drivers (% all supplier respondents), global mining industry, 2010-2011
Figure 76: Marketing green credentials (% all supplier respondents), global mining industry, 2010-2011
Figure 77: Regional variations: green marketing drivers (% all supplier respondents), global mining industry, 2010-2011
Figure 78: Company turnover variations: green marketing drivers (% all supplier respondents), global mining industry, 2010-2011