Competing For Share Of Global Airports Industry Spend In 2010-2011: Supplier Marketing & Sales Strategies & Industry Outlook


#75306

120pages

ICD Research

$ 2000

In Stock


Competing For Share Of Global Airports Industry Spend In 2010-2011 is a new report published by ICD Research that analyzes how industry suppliers media spend, marketing and sales strategies & practices and business planning will be shaped in 2010 to 2011. In an uncertain economic climate this report gives you access to the media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of leading suppliers to the airport industry. The report also identifies airport and ground support companies and suppliers future growth, M&A and investment expectations. The research is based on an extensive survey of senior and C-level industry executives from our market leading panels.

Scope

  • Opinions and forward looking statements of over 495 industry executives are captured in our in-depth survey, of which 57% represent Director & C-level respondents
  • Analysis on media channel spend, marketing and sales practices and industry developments by airports, support companies and their suppliers
  • Key topics include suppliers media spend activity, marketing and sales behaviors & strategies, threats & opportunities for the industry and how these have been affected by the economic uncertainty
  • In the report buyers identify what suppliers need to do to maintain their business and the key actions being taken by industry players to overcome the leading business threats
  • The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations
  • The geographical scope of the research is global drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific and Africa & Middle East
Reasons To Buy

  • Benchmark your sales and marketing plans with industry competitors to effectively determine strategy
  • Identify the specific marketing approaches your competitors are using to win business during the recessionary climate
  • Better promote your business by aligning your capabilities and business practices with your customers changing needs during these times of market uncertainty
  • Predict how the industry will grow, consolidate and where it will stagnate
  • Uncover the business outlook, key challenges and opportunities identified by suppliers and buyers in the industry
Key Highlights

  • The majority of airports industry respondents identified India, China, South Africa and Brazil to be the fastest growing markets in the next 12 months among emerging markets due to favorable economic conditions, increasing numbers of air traffic passengers, facilities expansions and increased defense spending mainly in these regions.
  • 62% of industry players are looking to increase their marketing expenditure over the next 12 months, with only 12% looking to decrease it
  • 72% of companies believe that the demonstration of confidence to their customers from increased marketing activity in the current business climate can give their company an edge
Table Of Contents

Chapter 1: Executive Summary

Chapter 2: Introduction
Heading: Profile Of Survey Respondents

Chapter 3: Industry Dynamics
Heading: Revenue Growth Expectations In The Airports Industry
Heading: Future Developments In Competitive Structure In The Industry
Heading: Merger And Acquisition Activity Predictions

Chapter 4: Airports Market Growth Outlook
Heading: Regional Growth Forecasts In The Airports Industry By Country
Heading: Market Growth Forecasts By Industry Sector

Chapter 5: Threats And Opportunities For The Airports Industry
Heading: Leading Business Concerns For The Period 2010-2011
Heading: Key Actions To Overcome Business Threats: Cost Management
Heading: Key Actions To Overcome Business Threats: Driving Sales
Heading: Key Supplier Actions To Maintain And Win Buyer Business

Chapter 6: Airports Industry Supplier Marketing Spend Activity
Heading: Annual Marketing Budgets: Airports Industry Suppliers
Heading: Planned Change In Marketing Expenditure Levels: Airports Industry Suppliers
Heading: Future Investment By Media Channel: Airports Industry Suppliers
Heading: Supplier's Future Investment In Marketing And Sales Technology

Chapter 7: Marketing And Sales Behaviors And Strategies In 2010-2011
Heading: Key Marketing Aims For 2010: Suppliers To The Industry
Heading: How Suppliers Are Adapting Marketing Activities During The Economic Uncertainty
Heading: Most Rated Uses Of New Media For Prospecting For Business: Suppliers To The Industry
Heading: Critical Success Factors For Choosing A Marketing Agency: Suppliers To The Industry

Chapter 8: Appendix

Table 1: Count Of Global Airports Industry Survey Respondents By Company Type (Number Of Respondents), 2010 Industry Survey
Table 2: Buyer Respondents By Job Role (% Buyer Respondents), Global Airports Industry, 2010
Table 3: Buyer Respondents By Organization's Global Turnover (% Buyer Respondents), Global Airports Industry, 2010
Table 4: Buyer Respondents By Organization's Total Employee Size (% Buyer Respondents), Global Airports Industry, 2010
Table 5: Buyer Respondents By Region (% Buyer Respondents), Global Airports Industry, 2010
Table 6: Supplier Respondents By Job Role (% Supplier Respondents), Global Airports Industry, 2010
Table 7: Supplier Respondents By Organization's Global Turnover (% Supplier Respondents), Global Airports Industry, 2010
Table 8: Supplier Respondents By Organization's Total Employee Size (% Supplier Respondents), Global Airports Industry, 2010
Table 9: Supplier Respondents By Region (% Supplier Respondents), Global Airports Industry, 2010
Table 10: Company Revenue Growth Optimism Trend By Global Airports Industry Company Type: Airport Operators, Air Traffic Control / Ground Support Companies, Systems Integrators, Airports Industry Suppliers (% All Respondents), 2009-2010
Table 11: Company Revenue Growth Optimism Trend In The Global Airports Industry By Region: North America, Europe, Asia-Pacific, Rest Of The World (% All Respondents), 2009-2010
Table 12: Company Revenue Growth Optimism In The Global Airports Industry By Turnover (% All Respondents), 2010
Table 13: Airport Operator Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Airport Operator Respondents), 2010
Table 14: Air Traffic Control / Ground Support Company Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Air Traffic Control / Ground Support Company Respondents), 2010
Table 15: Systems Integrator Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Systems Integrator Respondents), 2010
Table 16: Airports Industry Supplier Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Airports Industry Supplier Respondents), 2010
Table 17: Airport Operator Predictions Of The Fastest And Slowest Growing Industry Sectors (% Airport Operator Respondents), 2010
Table 18: Air Traffic Control / Ground Support Company Predictions Of The Fastest And Slowest Growing Industry Sectors (% Air Traffic Control / Ground Support Company Respondents), 2010
Table 19: Systems Integrator Predictions Of The Fastest And Slowest Growing Industry Sectors (% Systems Integrator Respondents), 2010
Table 20: Airports Industry Supplier Predictions Of The Fastest And Slowest Growing Industry Sectors (% Airports Industry Supplier Respondents), 2010
Table 21: Airports Industry Predictions Of The Fastest And Slowest Growing Industry Sectors By Region: North America, Europe, Asia-Pacific, Rest Of The World (% 'Very Strong Growth' And 'Strong Growth' Combined, All Respondents), 2010
Table 22: Airport Operator Vs. Air Traffic Control / Ground Support Company Vs. Systems Integrator Vs. Airports Industry Supplier: Leading Business Concerns For The Period 2010-2011 Among Global Airports Industry Buyers And Suppliers (% All Respondents), 2010
Table 23: Leading Business Concerns For The Period 2010-2011 Among Global Airports Industry Buyers And Suppliers By Region: North America, Europe, Asia-Pacific, Rest Of The World (% All Respondents), 2010
Table 24: Leading Business Concerns For The Period 2010-2011 Among Global Airports Industry Buyers And Suppliers By Company Turnover (% All Respondents), 2010
Table 25: Most Important Actions Being Implemented To Facilitate Cost Containment In 2010-2011 In The Global Airports Industry (% All Respondents), 2010
Table 26: Most Important Actions Being Implemented To Facilitate Cost Containment In 2010-2011 In The Global Airports Industry-Senior Level Responses Only (% Ceo/Md/Board Level Respondents), 2010
Table 27: Most Important Actions Being Implemented To Facilitate Cost Containment In 2010-2011 In The Global Airports Industry: Buyer Vs. Supplier Comparison (% All Respondents), 2010
Table 28: Most Important Actions Being Implemented For Driving Sales To Overcome Present Business Challenges In 2010-2011 In The Global Airports Industry (% All Respondents), 2010
Table 29: Most Important Actions Being Implemented For Driving Sales To Overcome Present Business Challenges In 2010-2011 In The Global Airports Industry-Senior Level Responses Only (% CEO/MD/Board Level Respondents), 2010
Table 30: Most Important Actions Being Implemented For Driving Sales To Overcome Present Business Challenges In 2010-2011 In The Global Airports Industry: Buyer Vs. Supplier Comparison (% All Respondents), 2010
Table 31: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The Global Airports Industry: Supplier Responses Vs. All Buyer Responses (% All Respondents), 2010
Table 32: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The Global Airports Industry: Airport Operator Vs. Air Traffic Control / Ground Support Company Vs. Systems Integrator (% Buyer Respondents), 2010
Table 33: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The Global Airports Industry: Analysis Of Buyer Respondents By Company Turnover (% Buyer Respondents), 2010
Table 34: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The Global Airports Industry: Analysis Of All Buyer Respondents By Procurement Budget (% Buyer Respondents), 2010
Table 35: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The Global Airports Industry: Analysis Of All Buyer Respondents By Region (% Buyer Respondents), 2010
Table 36: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The Global Airports Industry: Analysis Of All Buyer Respondents By Purchasing Decision Seniority (% Buyer Respondents With Purchasing Decision Influence), 2010
Table 37: Annual Marketing Budget In US$: Airports Industry Supplier (% Supplier Respondents), Global Airports Industry, 2010
Table 38: Annual Marketing Budget In US$ By Company Turnover (% Supplier Respondents), Global Airports Industry, 2010
Table 39: Annual Marketing Budget In US$ By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Airports Industry, 2010
Table 40: Airports Industry Supplier Attitudes And Approaches To Existing Marketing Practices: Level Of Agreement To The Following Statement (% Airports Industry Supplier Respondents), 2010
Table 41: Planned Change In Marketing Expenditure Levels Over The Next 12 Months: Airports Industry Supplier (% Supplier Respondents), Global Airports Industry, 2010 (With Comparison To 2009 Expectations)
Table 42: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Company Turnover (% Supplier Respondents), Global Airports Industry, 2010 (With Comparison To 2009 Expectations)
Table 43: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Airports Industry, 2010
Table 44: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Marketing Decision Authority (% Supplier Respondents), Global Airports Industry, 2010
Table 45: Expected Increase Or Decrease In Expenditure By Media Channel Over The Next 12 Months: Airports Industry Supplier (% Supplier Respondents), Global Airports Industry, 2010
Table 46: Planned Investment In Marketing And Sales Technologies Over The Next 12 Months: Airports Industry Supplier (% Supplier Respondents), Global Airports Industry, 2010
Table 47: Planned Investment In Marketing And Sales Technologies Over The Next 12 Months By Company Turnover (% Supplier Respondents), Global Airports Industry, 2010
Table 48: Planned Investment In Marketing And Sales Technologies Over The Next 12 Months By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Airports Industry, 2010
Table 49: Key Marketing Aims Over The Next Year: Airports Industry Supplier (% Supplier Respondents), Global Airports Industry, 2010
Table 50: Expected Adaptations To Marketing Activities During Global Economic Uncertainty: Airports Industry Supplier (% Supplier Respondents), Global Airports Industry, 2010
Table 51: Expected Adaptations To Marketing Activities During Global Economic Uncertainty By Company Turnover (% Supplier Respondents), Global Airports Industry, 2010
Table 52: Expected Adaptations To Marketing Activities During Global Economic Uncertainty By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Airports Industry, 2010
Table 53: Airports Industry Supplier Attitudes And Approaches To Existing Marketing Practices: Level Of Agreement To The Following Statement (% Airports Industry Supplier Respondents), 2010
Table 54: Most Rated New Media Channels For New Business Generation: Airports Industry Supplier (% Supplier Respondents), Global Airports Industry, 2010
Table 55: Most Rated New Media Channels For New Business Generation By Company Turnover (% Supplier Respondents), Global Airports Industry, 2010
Table 56: Most Rated New Media Channels For New Business Generation By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Airports Industry, 2010
Table 57: Critical Success Factors For Choosing A Marketing Agency: Airports Industry Supplier (% Supplier Respondents), Global Airports Industry, 2010
Table 58: Critical Success Factors For Choosing A Marketing Agency By Expected Change In Future Marketing Expenditure (% Supplier Respondents), Global Airports Industry, 2010
Table 59: Critical Success Factors For Choosing A Marketing Agency By Company Turnover (% Supplier Respondents), Global Airports Industry, 2010
Table 60: Critical Success Factors For Choosing A Marketing Agency By Company Turnover (% Supplier Respondents), Global Airports Industry, 2009
Table 61: Critical Success Factors For Choosing A Marketing Agency By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Airports Industry, 2010
Table 62: Critical Success Factors For Choosing A Marketing Agency By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Airports Industry, 2009
Table 63: Airports Industry Supplier Attitudes And Approaches To Existing Marketing Practices: Level Of Agreement To The Following Statement (% Airports Industry Supplier Respondents), 2010
Table 64: Airports Industry Supplier Attitudes And Approaches To Existing Marketing Practices: Level Of Agreement To The Following Statement (% Airports Industry Supplier Respondents), 2010
Table 65: Survey Data Results-Closed Questions
List Of Figures

Figure 1: Company Revenue Growth Optimism Trend In The Global Airports Industry (% All Respondents), 2009-2010
Figure 2: Company Revenue Growth Optimism Trend By Global Airports Industry Company Type: Airport Operators, Air Traffic Control / Ground Support Companies, Systems Integrators, Airports Industry Suppliers (% All Respondents), 2009-2010
Figure 3: Company Revenue Growth Optimism Trend In The Global Airports Industry By Region: North America, Europe, Asia-Pacific, Rest Of The World (% All Respondents), 2009-2010
Figure 4: Company Revenue Growth Optimism In The Global Airports Industry Over The Next 12 Months: Cross-Industry Comparison (% All Respondents), 2010
Figure 5: Key Expected Changes In Business Structure In The Global Airport Operator Industry (% Airport Operator Respondents), 2010
Figure 6: Key Expected Changes In Business Structure In The Global Air Traffic Control / Ground Support Company Industry (% Air Traffic Control / Ground Support Company Respondents), 2010
Figure 7: Key Expected Changes In Business Structure In The Global Systems Integrator Industry (% Systems Integrator Respondents), 2010
Figure 8: Key Expected Changes In Business Structure In The Global Airports Industry Supplier Industry (% Airports Industry Supplier Respondents), 2010
Figure 9: Merger And Acquisition Activity Expectations Over The Next 12 Months In The Global Airport Operator Industry (% Airport Operator Industry Respondents), 2009-2010 Trend Forecast
Figure 10: Merger And Acquisition Activity Expectations Over The Next 12 Months In The Global Air Traffic Control / Ground Support Company Industry (% Air Traffic Control / Ground Support Company Industry Respondents), 2009-2010 Trend Forecast
Figure 11: Merger And Acquisition Activity Expectations Over The Next 12 Months In The Global Systems Integrator Industry (% Systems Integrator Industry Respondents), 2009-2010 Trend Forecast
Figure 12: Merger And Acquisition Activity Expectations Over The Next 12 Months In The Global Airports Industry Supplier Industry (% Airports Industry Supplier Industry Respondents), 2009-2010 Trend Forecast
Figure 13: Airport Operator Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Airport Operator Respondents), 2010
Figure 14: Air Traffic Control / Ground Support Company Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Air Traffic Control / Ground Support Company Respondents), 2010
Figure 15: Systems Integrator Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Systems Integrator Respondents), 2010
Figure 16: Airports Industry Supplier Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Airports Industry Supplier Respondents), 2010
Figure 17: Airport Operator Predictions Of The Fastest And Slowest Growing Industry Sectors (% Airport Operator Respondents), 2010
Figure 18: Air Traffic Control / Ground Support Company Predictions Of The Fastest And Slowest Growing Industry Sectors (% Air Traffic Control / Ground Support Company Respondents), 2010
Figure 19: Systems Integrator Predictions Of The Fastest And Slowest Growing Industry Sectors (% Systems Integrator Respondents), 2010
Figure 20: Airports Industry Supplier Predictions Of The Fastest And Slowest Growing Industry Sectors (% Airports Industry Supplier Respondents), 2010
Figure 21: Airports Industry Predictions Of The Fastest And Slowest Growing Industry Sectors By Region: North America, Europe, Asia-Pacific, Rest Of The World (% 'Very Strong Growth' And 'Strong Growth' Combined, All Respondents), 2010
Figure 22: Leading Business Concerns For The Period 2010-2011 Among Global Airports Industry Buyers And Suppliers (% All Respondents), 2010
Figure 23: Airport Operator Vs. Air Traffic Control / Ground Support Company Vs. Systems Integrator Vs. Airports Industry Supplier: Leading Business Concerns For The Period 2010-2011 Among Global Airports Industry Buyers And Suppliers (% All Respondents), 2010
Figure 24: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The Global Airports Industry: Supplier Responses Vs. All Buyer Responses (% All Respondents), 2010
Figure 25: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The Global Airports Industry: Airport Operator Vs. Air Traffic Control / Ground Support Company Vs. Systems Integrator (% Buyer Respondents), 2010
Figure 26: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The Global Airports Industry: Analysis Of All Buyer Respondents By Region (% Buyer Respondents), 2010
Figure 27: Annual Marketing Budget In US$: Airports Industry Supplier (% Supplier Respondents), Global Airports Industry, 2010
Figure 28: Annual Marketing Budget In US$: Airports Industry Supplier (% Supplier Respondents), Global Airports Industry, 2009
Figure 29: Annual Marketing Budget In US$ By Company Turnover (% Supplier Respondents), Global Airports Industry, 2010
Figure 30: Annual Marketing Budget In US$ By Company Turnover (% Supplier Respondents), Global Airports Industry, 2009
Figure 31: Annual Marketing Budget In US$ By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Airports Industry, 2010
Figure 32: Annual Marketing Budget In US$ By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Airports Industry, 2009
Figure 33: Planned Change In Marketing Expenditure Levels Over The Next 12 Months: Airports Industry Supplier (% Supplier Respondents), Global Airports Industry, 2010 (With Comparison To 2009 Expectations)
Figure 34: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Company Turnover (% Supplier Respondents), Global Airports Industry, 2010 (With Comparison To 2009 Expectations)
Figure 35: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Airports Industry, 2010
Figure 36: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Marketing Decision Authority (% Supplier Respondents), Global Airports Industry, 2010
Figure 37: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Revenue Growth Expectations (% Supplier Respondents), Global Airports Industry, 2010
Figure 38: Expected Increase Or Decrease In Expenditure By Media Channel Over The Next 12 Months: Airports Industry Supplier (% Supplier Respondents), Global Airports Industry, 2010
Figure 39: Expected Increase In Expenditure By Media Channel Over The Next 12 Months By Company Turnover (% Supplier Respondents), Global Airports Industry, 2010
Figure 40: Expected Increase In Expenditure By Media Channel Over The Next 12 Months By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Airports Industry, 2010
Figure 41: Planned Investment In Marketing And Sales Technologies Over The Next 12 Months: Airports Industry Supplier (% Supplier Respondents), Global Airports Industry, 2010
Figure 42: Planned Investment In Marketing And Sales Technologies Over The Next 12 Months By Company Turnover (% Supplier Respondents), Global Airports Industry, 2010
Figure 43: Planned Investment In Marketing And Sales Technologies Over The Next 12 Months By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Airports Industry, 2010
Figure 44: Key Marketing Aims Over The Next Year: Airports Industry Supplier (% Supplier Respondents), Global Airports Industry, 2010
Figure 45: Most Important Key Marketing Aims Over The Next Year By Expected Change In Future Marketing Expenditure (% Supplier Respondents), Global Airports Industry, 2010
Figure 46: Most Important Key Marketing Aims Over The Next Year By Company Turnover (% Supplier Respondents), Global Airports Industry, 2010
Figure 47: Most Important Key Marketing Aims Over The Next Year By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Airports Industry, 2010
Figure 48: Expected Adaptations To Marketing Activities During Global Economic Uncertainty: Airports Industry Supplier (% Supplier Respondents), Global Airports Industry, 2010
Figure 49: Expected Adaptations To Marketing Activities During Global Economic Uncertainty By Company Turnover (% Supplier Respondents), Global Airports Industry, 2010
Figure 50: Expected Adaptations To Marketing Activities During Global Economic Uncertainty By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Airports Industry, 2010
Figure 51: Most Rated New Media Channels For New Business Generation: Airports Industry Supplier (% Supplier Respondents), Global Airports Industry, 2010
Figure 52: Most Rated New Media Channels For New Business Generation By Company Turnover (% Supplier Respondents), Global Airports Industry, 2010
Figure 53: Most Rated New Media Channels For New Business Generation By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Airports Industry, 2010
Figure 54: Critical Success Factors For Choosing A Marketing Agency: Airports Industry Supplier (% Supplier Respondents), Global Airports Industry, 2010
Figure 55: Critical Success Factors For Choosing A Marketing Agency: Airports Industry Supplier (% Supplier Respondents), Global Airports Industry, 2009
Figure 56: Critical Success Factors For Choosing A Marketing Agency By Expected Change In Future Marketing Expenditure (% Supplier Respondents), Global Airports Industry, 2010
Figure 57: Critical Success Factors For Choosing A Marketing Agency By Expected Change In Future Marketing Expenditure (% Supplier Respondents), Global Airports Industry, 2009
Figure 58: Critical Success Factors For Choosing A Marketing Agency By Marketing Budget (% Supplier Respondents), Global Airports Industry, 2010