Competing For Share Of Global Mining Industry Spend In 2010-2011: Supplier Marketing & Sales Strategies & Industry Outlook


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120pages

ICD Research

$ 2000

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Competing For Share Of Global Mining Industry Spend In 2010-2011 is a new report published by ICD Research that analyzes how industry suppliers media spend, marketing and sales strategies & practices and business planning will be shaped in 2010 to 2011. In an uncertain economic climate this report gives you access to the media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of leading suppliers to the mining industry. The report also identifies metal and mining companies and suppliers future growth, M&A and investment expectations. The research is based on an extensive survey of senior and C-level industry executives from our market leading panels.

Scope

  • Opinions and forward looking statements of over 556 industry executives are captured in our in-depth survey, of which over 49% represent Directors, C-levels & Departmental Heads
  • Analysis on media channel spend, marketing and sales practices and industry developments by suppliers to the worldwide mining industry
  • Key topics include suppliers media spend activity, marketing and sales behaviors & strategies, threats & opportunities for the industry and how these have been affected by the economic uncertainty
  • In the report buyers identify what suppliers need to do to maintain their business and the key actions being taken by industry players to overcome the leading business threats
  • The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations
  • The geographical scope of the research is global drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific and Africa & Middle East
Reasons To Buy

  • Benchmark your sales and marketing plans with industry competitors to effectively determine strategy
  • Identify the specific marketing approaches your competitors are using to win business during the recessionary climate
  • Better promote your business by aligning your capabilities and business practices with your customers changing needs during these times of market uncertainty
  • Predict how the industry will grow, consolidate and where it will stagnate
  • Uncover the business outlook, key challenges and opportunities identified by suppliers and buyers in the industry
Key Highlights

  • The majority of mining industry respondents identified India, China and Brazil to be the fastest growing markets in the next 12 months among emerging markets due to favorable economic conditions, increased usage of metals for power and improved infrastructure facilities. 
  • 63% of industry players are looking to increase their marketing expenditure over the next 12 months, with only 12% looking to decrease it
  • 83% of companies believe that the demonstration of confidence to their customers from increased marketing activity in the current business climate can give their company an edge
Table Of Contents

Chapter 1: Executive Summary

Chapter 2: Introduction
Heading: Profile Of Survey Respondents

Chapter 3: Industry Dynamics
Heading: Revenue Growth Expectations In The Mining Industry
Heading: Future Developments In Competitive Structure In The Industry
Heading: Merger And Acquisition Activity Predictions

Chapter 4: Mining Market Growth Outlook
Heading: Regional Growth Forecasts In The Mining Industry By Country
Heading: Market Growth Forecasts By Industry Sector

Chapter 5: Threats And Opportunities For The Mining Industry
Heading: Leading Business Concerns For The Period 2010-2011
Heading: Key Actions To Overcome Business Threats: Cost Management
Heading: Key Actions To Overcome Business Threats: Driving Sales
Heading: Key Supplier Actions To Maintain And Win Buyer Business

Chapter 6: Mining Industry Supplier Marketing Spend Activity
Heading: Annual Marketing Budgets: Mining Industry Suppliers
Heading: Planned Change In Marketing Expenditure Levels: Mining Industry Suppliers
Heading: Future Investment By Media Channel: Mining Industry Suppliers
Heading: Supplier's Future Investment In Marketing And Sales Technology

Chapter 7: Marketing And Sales Behaviors And Strategies In 2010-2011
Heading: Key Marketing Aims For 2010: Suppliers To The Industry
Heading: How Suppliers Are Adapting Marketing Activities During The Economic Uncertainty
Heading: Most Rated Uses Of New Media For Prospecting For Business: Suppliers To The Industry
Heading: Critical Success Factors For Choosing A Marketing Agency: Suppliers To The Industry

Chapter 8: Appendix

Table 1: Count Of Global Mining Industry Survey Respondents By Company Type (Number Of Respondents), 2010 Industry Survey
Table 2: Buyer Respondents By Job Role (% Buyer Respondents), Global Mining Industry, 2010
Table 3: Buyer Respondents By Organization's Global Turnover (% Buyer Respondents), Global Mining Industry, 2010
Table 4: Buyer Respondents By Organization's Total Employee Size (% Buyer Respondents), Global Mining Industry, 2010
Table 5: Buyer Respondents By Region (% Buyer Respondents), Global Mining Industry, 2010
Table 6: Supplier Respondents By Job Role (% Supplier Respondents), Global Mining Industry, 2010
Table 7: Supplier Respondents By Organization's Global Turnover (% Supplier Respondents), Global Mining Industry, 2010
Table 8: Supplier Respondents By Organization's Total Employee Size (% Supplier Respondents), Global Mining Industry, 2010
Table 9: Supplier Respondents By Region (% Supplier Respondents), Global Mining Industry, 2010
Table 10: Company Revenue Growth Optimism Trend By Global Mining Industry Company Type: Mining Companies, Metal Manufacturer / Processors, Mining Industry Suppliers (% All Respondents), 2009-2010
Table 11: Company Revenue Growth Optimism Trend In The Global Mining Industry By Region: North America, Europe, Asia Pacific, Rest Of World (% All Respondents), 2009-2010
Table 12: Company Revenue Growth Optimism In The Global Mining Industry By Turnover (% All Respondents), 2010
Table 13: Mining Company Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Mining Company Respondents), 2010
Table 14: Metal Manufacturer / Processor Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Metal Manufacturer / Processor Respondents), 2010
Table 15: Mining Industry Supplier Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Mining Industry Supplier Respondents), 2010
Table 16: Mining Company Predictions Of The Fastest And Slowest Growing Industry Sectors (% Mining Company Respondents), 2010
Table 17: Metal Manufacturer / Processor Predictions Of The Fastest And Slowest Growing Industry Sectors (% Metal Manufacturer / Processor Respondents), 2010
Table 18: Mining Industry Predictions Of The Fastest And Slowest Growing Industry Sectors By Region: North America, Europe, Asia Pacific, Rest Of World (% 'Very Strong Growth' And 'Strong Growth' Combined, All Respondents), 2010
Table 19: Leading Business Concerns For The Period 2010-2011 Among Global Mining Industry Buyers And Suppliers By Region: North America, Europe, Asia Pacific, Rest Of World (% All Respondents), 2010
Table 20: Leading Business Concerns For The Period 2010-2011 Among Global Mining Industry Buyers And Suppliers By Company Turnover (% All Respondents), 2010
Table 21: Most Important Actions Being Implemented To Facilitate Cost Containment In 2010-2011 In The Global Mining Industry (% All Respondents), 2010
Table 22: Most Important Actions Being Implemented To Facilitate Cost Containment In 2010-2011 In The Global Mining Industry-Senior Level Responses Only (% Ceo/Md/Board Level Respondents), 2010
Table 23: Most Important Actions Being Implemented To Facilitate Cost Containment In 2010-2011 In The Global Mining Industry: Buyer Vs. Supplier Comparison (% All Respondents), 2010
Table 24: Most Important Actions Being Implemented For Driving Sales To Overcome Present Business Challenges In 2010-2011 In The Global Mining Industry (% All Respondents), 2010
Table 25: Most Important Actions Being Implemented For Driving Sales To Overcome Present Business Challenges In 2010-2011 In The Global Mining Industry-Senior Level Responses Only (% CEO/MD/Board Level Respondents), 2010
Table 26: Most Important Actions Being Implemented For Driving Sales To Overcome Present Business Challenges In 2010-2011 In The Global Mining Industry: Buyer Vs. Supplier Comparison (% All Respondents), 2010
Table 27: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The Global Mining Industry: Supplier Responses Vs. All Buyer Responses (% All Respondents), 2010
Table 28: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The Global Mining Industry: Mining Company Vs. Metal Manufacturer / Processor (% Buyer Respondents), 2010
Table 29: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The Global Mining Industry: Analysis Of Buyer Respondents By Company Turnover (% Buyer Respondents), 2010
Table 30: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The Global Mining Industry: Analysis Of All Buyer Respondents By Procurement Budget (% Buyer Respondents), 2010
Table 31: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The Global Mining Industry: Analysis Of All Buyer Respondents By Region (% Buyer Respondents), 2010
Table 32: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The Global Mining Industry: Analysis Of All Buyer Respondents By Purchasing Decision Seniority (% Buyer Respondents With Purchasing Decision Influence), 2010
Table 33: Annual Marketing Budget In US$: Mining Industry Supplier (% Supplier Respondents), Global Mining Industry, 2010
Table 34: Annual Marketing Budget In US$ By Company Turnover (% Supplier Respondents), Global Mining Industry, 2010
Table 35: Annual Marketing Budget In US$ By Region: North America, Europe, Asia Pacific, Rest Of World (% Supplier Respondents), Global Mining Industry, 2010
Table 36: Packaging Supplier Attitudes And Approaches To Existing Marketing Practices: Level Of Agreement To The Following Statement (% Packaging Supplier Respondents), 2010
Table 37: Planned Change In Marketing Expenditure Levels Over The Next 12 Months: Mining Industry Supplier (% Supplier Respondents), Global Mining Industry, 2010 (With Comparison To 2009 Expectations)
Table 38: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Company Turnover (% Supplier Respondents), Global Mining Industry, 2010 (With Comparison To 2009 Expectations)
Table 39: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Region: North America, Europe, Asia Pacific, Rest Of World (% Supplier Respondents), Global Mining Industry, 2010
Table 40: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Marketing Decision Authority (% Supplier Respondents), Global Mining Industry, 2010
Table 41: Expected Increase Or Decrease In Expenditure By Media Channel Over The Next 12 Months: Mining Industry Supplier (% Supplier Respondents), Global Mining Industry, 2010
Table 42: Planned Investment In Marketing And Sales Technologies Over The Next 12 Months: Mining Industry Supplier (% Supplier Respondents), Global Mining Industry, 2010
Table 43: Planned Investment In Marketing And Sales Technologies Over The Next 12 Months By Company Turnover (% Supplier Respondents), Global Mining Industry, 2010
Table 44: Planned Investment In Marketing And Sales Technologies Over The Next 12 Months By Region: North America, Europe, Asia Pacific, Rest Of World (% Supplier Respondents), Global Mining Industry, 2010
Table 45: Key Marketing Aims Over The Next Year: Mining Industry Supplier (% Supplier Respondents), Global Mining Industry, 2010
Table 46: Expected Adaptations To Marketing Activities During Global Economic Uncertainty: Mining Industry Supplier (% Supplier Respondents), Global Mining Industry, 2010
Table 47: Expected Adaptations To Marketing Activities During Global Economic Uncertainty By Company Turnover (% Supplier Respondents), Global Mining Industry, 2010
Table 48: Expected Adaptations To Marketing Activities During Global Economic Uncertainty By Region: North America, Europe, Asia Pacific, Rest Of World (% Supplier Respondents), Global Mining Industry, 2010
Table 49: Mining Industry Supplier Attitudes And Approaches To Existing Marketing Practices: Level Of Agreement To The Following Statement (% Mining Industry Supplier Respondents), 2010
Table 50: Most Rated New Media Channels For New Business Generation: Mining Industry Supplier (% Supplier Respondents), Global Mining Industry, 2010
Table 51: Most Rated New Media Channels For New Business Generation By Company Turnover (% Supplier Respondents), Global Mining Industry, 2010
Table 52: Most Rated New Media Channels For New Business Generation By Region: North America, Europe, Asia Pacific, Rest Of World (% Supplier Respondents), Global Mining Industry, 2010
Table 53: Critical Success Factors For Choosing A Marketing Agency: Mining Industry Supplier (% Supplier Respondents), Global Mining Industry, 2010
Table 54: Critical Success Factors For Choosing A Marketing Agency By Expected Change In Future Marketing Expenditure (% Supplier Respondents), Global Mining Industry, 2010
Table 55: Critical Success Factors For Choosing A Marketing Agency By Company Turnover (% Supplier Respondents), Global Mining Industry, 2010
Table 56: Critical Success Factors For Choosing A Marketing Agency By Company Turnover (% Supplier Respondents), Global Mining Industry, 2009
Table 57: Critical Success Factors For Choosing A Marketing Agency By Region: North America, Europe, Asia Pacific, Rest Of World (% Supplier Respondents), Global Mining Industry, 2010
Table 58: Critical Success Factors For Choosing A Marketing Agency By Region: North America, Europe, Asia Pacific, Rest Of World (% Supplier Respondents), Global Mining Industry, 2009
Table 59: Mining Industry Supplier Attitudes And Approaches To Existing Marketing Practices: Level Of Agreement To The Following Statement (% Mining Industry Supplier Respondents), 2010
Table 60: Mining Industry Supplier Attitudes And Approaches To Existing Marketing Practices: Level Of Agreement To The Following Statement (% Mining Industry Supplier Respondents), 2010
Table 61: Survey Data Results-Closed Questions
List Of Figures

Figure 1: Company Revenue Growth Optimism Trend In The Global Mining Industry (% All Respondents), 2009-2010
Figure 2: Company Revenue Growth Optimism Trend By Global Mining Industry Company Type: Mining Companies, Metal Manufacturer / Processors, Mining Industry Suppliers (% All Respondents), 2009-2010
Figure 3: Company Revenue Growth Optimism Trend In The Global Mining Industry By Region: North America, Europe, Asia Pacific, Rest Of World (% All Respondents), 2009-2010
Figure 4: Company Revenue Growth Optimism In The Global Mining Industry Over The Next 12 Months: Cross-Industry Comparison (% All Respondents), 2010
Figure 5: Key Expected Changes In Business Structure In The Global Mining Company Industry (% Mining Company Respondents), 2010
Figure 6: Key Expected Changes In Business Structure In The Global Metal Manufacturer / Processor Industry (% Metal Manufacturer / Processor Respondents), 2010
Figure 7: Key Expected Changes In Business Structure In The Global Mining Industry Supplier Industry (% Mining Industry Supplier Respondents), 2010
Figure 8: Merger And Acquisition Activity Expectations Over The Next 12 Months In The Global Mining Company Industry (% Mining Company Industry Respondents), 2009-2010 Trend Forecast
Figure 9: Merger And Acquisition Activity Expectations Over The Next 12 Months In The Global Metal Manufacturer / Processor Industry (% Metal Manufacturer / Processor Industry Respondents), 2009-2010 Trend Forecast
Figure 10: Merger And Acquisition Activity Expectations Over The Next 12 Months In The Global Mining Industry Supplier Industry (% Mining Industry Supplier Industry Respondents), 2009-2010 Trend Forecast
Figure 11: Mining Company Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Mining Company Respondents), 2010
Figure 12: Metal Manufacturer / Processor Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Metal Manufacturer / Processor Respondents), 2010
Figure 13: Mining Industry Supplier Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Mining Industry Supplier Respondents), 2010
Figure 14: Mining Company Predictions Of The Fastest And Slowest Growing Industry Sectors (% Mining Company Respondents), 2010
Figure 15: Metal Manufacturer / Processor Predictions Of The Fastest And Slowest Growing Industry Sectors (% Metal Manufacturer / Processor Respondents), 2010
Figure 16: Mining Industry Predictions Of The Fastest And Slowest Growing Industry Sectors By Region: North America, Europe, Asia Pacific, Rest Of World (% 'Very Strong Growth' And 'Strong Growth' Combined, All Respondents), 2010
Figure 17: Leading Business Concerns For The Period 2010-2011 Among Global Mining Industry Buyers And Suppliers (% All Respondents), 2010
Figure 18: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The Global Mining Industry: Supplier Responses Vs. All Buyer Responses (% All Respondents), 2010
Figure 19: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The Global Mining Industry: Mining Company Vs. Metal Manufacturer / Processor (% Buyer Respondents), 2010
Figure 20: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The Global Mining Industry: Analysis Of All Buyer Respondents By Region (% Buyer Respondents), 2010
Figure 21: Annual Marketing Budget In US$: Mining Industry Supplier (% Supplier Respondents), Global Mining Industry, 2010
Figure 22: Annual Marketing Budget In US$: Mining Industry Supplier (% Supplier Respondents), Global Mining Industry, 2009
Figure 23: Annual Marketing Budget In US$ By Company Turnover (% Supplier Respondents), Global Mining Industry, 2010
Figure 24: Annual Marketing Budget In US$ By Company Turnover (% Supplier Respondents), Global Mining Industry, 2009
Figure 25: Annual Marketing Budget In US$ By Region: North America, Europe, Asia Pacific, Rest Of World (% Supplier Respondents), Global Mining Industry, 2010
Figure 26: Annual Marketing Budget In US$ By Region: North America, Europe, Asia Pacific, Rest Of World (% Supplier Respondents), Global Mining Industry, 2009
Figure 27: Planned Change In Marketing Expenditure Levels Over The Next 12 Months: Mining Industry Supplier (% Supplier Respondents), Global Mining Industry, 2010 (With Comparison To 2009 Expectations)
Figure 28: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Company Turnover (% Supplier Respondents), Global Mining Industry, 2010 (With Comparison To 2009 Expectations)
Figure 29: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Region: North America, Europe, Asia Pacific, Rest Of World (% Supplier Respondents), Global Mining Industry, 2010
Figure 30: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Marketing Decision Authority (% Supplier Respondents), Global Mining Industry, 2010
Figure 31: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Revenue Growth Expectations (% Supplier Respondents), Global Mining Industry, 2010
Figure 32: Expected Increase Or Decrease In Expenditure By Media Channel Over The Next 12 Months: Mining Industry Supplier (% Supplier Respondents), Global Mining Industry, 2010
Figure 33: Expected Increase In Expenditure By Media Channel Over The Next 12 Months By Company Turnover (% Supplier Respondents), Global Mining Industry, 2010
Figure 34: Expected Increase In Expenditure By Media Channel Over The Next 12 Months By Region: North America, Europe, Asia Pacific, Rest Of World (% Supplier Respondents), Global Mining Industry, 2010
Figure 35: Planned Investment In Marketing And Sales Technologies Over The Next 12 Months: Mining Industry Supplier (% Supplier Respondents), Global Mining Industry, 2010
Figure 36: Planned Investment In Marketing And Sales Technologies Over The Next 12 Months By Company Turnover (% Supplier Respondents), Global Mining Industry, 2010
Figure 37: Planned Investment In Marketing And Sales Technologies Over The Next 12 Months By Region: North America, Europe, Asia Pacific, Rest Of World (% Supplier Respondents), Global Mining Industry, 2010
Figure 38: Key Marketing Aims Over The Next Year: Mining Industry Supplier (% Supplier Respondents), Global Mining Industry, 2010
Figure 39: Most Important Key Marketing Aims Over The Next Year By Expected Change In Future Marketing Expenditure (% Supplier Respondents), Global Mining Industry, 2010
Figure 40: Most Important Key Marketing Aims Over The Next Year By Company Turnover (% Supplier Respondents), Global Mining Industry, 2010
Figure 41: Most Important Key Marketing Aims Over The Next Year By Region: North America, Europe, Asia Pacific, Rest Of World (% Supplier Respondents), Global Mining Industry, 2010
Figure 42: Expected Adaptations To Marketing Activities During Global Economic Uncertainty: Mining Industry Supplier (% Supplier Respondents), Global Mining Industry, 2010
Figure 43: Expected Adaptations To Marketing Activities During Global Economic Uncertainty By Company Turnover (% Supplier Respondents), Global Mining Industry, 2010
Figure 44: Expected Adaptations To Marketing Activities During Global Economic Uncertainty By Region: North America, Europe, Asia Pacific, Rest Of World (% Supplier Respondents), Global Mining Industry, 2010
Figure 45: Most Rated New Media Channels For New Business Generation: Mining Industry Supplier (% Supplier Respondents), Global Mining Industry, 2010
Figure 46: Most Rated New Media Channels For New Business Generation By Company Turnover (% Supplier Respondents), Global Mining Industry, 2010
Figure 47: Most Rated New Media Channels For New Business Generation By Region: North America, Europe, Asia Pacific, Rest Of World (% Supplier Respondents), Global Mining Industry, 2010
Figure 48: Critical Success Factors For Choosing A Marketing Agency: Mining Industry Supplier (% Supplier Respondents), Global Mining Industry, 2010
Figure 49: Critical Success Factors For Choosing A Marketing Agency: Mining Industry Supplier (% Supplier Respondents), Global Mining Industry, 2009
Figure 50: Critical Success Factors For Choosing A Marketing Agency By Expected Change In Future Marketing Expenditure (% Supplier Respondents), Global Mining Industry, 2010
Figure 51: Critical Success Factors For Choosing A Marketing Agency By Expected Change In Future Marketing Expenditure (% Supplier Respondents), Global Mining Industry, 2009
Figure 52: Critical Success Factors For Choosing A Marketing Agency By Marketing Budget (% Supplier Respondents), Global Mining Industry, 2010