Many consumers opt for heritage brands for an authentic tobacco sensation, while others look for indulgence, status, and fun through smoking. Such preference opens doors for premium, novel, and/or sensory products. Smokeless tobacco is also an important niche that is gaining ground with a specific consumer group.
Specialty and heritage brands are most popular among consumers in the Middle East and North Africa area and the Central and South America region.
46% of consumers globally say that they smoke occasionally.
Affluent consumers and those in Europe, the Middle East, or Africa are the most likely to say they smoke because they enjoy it.
Younger consumers are more likely to buy smokeless tobacco.
"Top Trends in Tobacco and Anti-Smoking" seeks to explore the key trends and future opportunities that are being shaped by the changing consumer behaviors and needs in the tobacco products space.
CONSUMER INSIGHT: Data analyzed from Canadean's consumer surveys delivers a clear picture of the global consumer in relation to tobacco categories.
TRENDS: Understand the key consumer and innovation trends impacting the global market and analyze the key implications across packaging, formulation, and positioning.
INNOVATION: See the best examples of innovation and recommendations for brands operating in the market.
Find out what innovations will shape the tobacco market. This report maps five new innovation opportunities, highlighting their influence across cigarettes, cigars and cigarillos, smoking tobacco, smokeless tobacco, and anti-smoking aids. Find out how to target new opportunities in the market. Product examples and key recommendations will help you derive key strategies in areas such as formulation and packaging.
Understand consumer attitudes and behaviors and alter your strategy to target the right consumer group with the right message.