On-trade Alcoholic Drinks - China - July 2016


#761549

N/A

Mintel

$ 3990

In Stock

Now is a transformative phrase for the alcoholic drinks market. Growth rate will be low but stable over the next five years to 2021. With the rise of an experiential consumption culture and stronger influence from Western lifestyle and purchasing value, Chinese consumers are eager to seek out innovations in products and on-trade experiences.