Global Digital Marketing Spending Market 2016-2020




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About Digital Marketing

Digital marketing is the most active and the fastest growing marketing technique. The growth can be attributed to global digitalization trend. Every minute, an estimated 650,000 search queries are raised on Google, more than 700 videos are hosted on YouTube, over 700,000 status updates and 500,000 comments are posted on Facebook, over 65,000 tweets are made worldwide, and approximately 180 million e-mails are sent. These figures emphasize the significance of digital media as a marketing tool.

Technavios analysts forecast the global digital marketing spending market to grow at a CAGR of 8.79% during the period 2016-2020.

Covered in this report
The report covers the present scenario and the growth prospects of the global digital marketing spending market for 2016-2020. To calculate the market size, Technavio analysts have considered expenditure on marketing in digital media.

The market is divided into the following segments based on geography:

Technavio's report, Global Digital Marketing Spending Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
General Motors

Other prominent vendors
American Express
Fiat Chrysler
Johnson & Johnson
JPMorgan Chase
Walt Disney

Market driver
Global digital transformation
For a full, detailed list, view our report

Market challenge
Prone to cyber crimes
For a full, detailed list, view our report

Market trend
Dominance of mobile devices
For a full, detailed list, view our report

Key questions answered in this report
What will the market size be in 2020 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?

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