Advertising Global Group of Eight (G8) Industry Guide-2016


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151pages

MarketLine

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Summary
Advertising Global Group of Eight (G8) Industry Guide-2016 is a comprehensive study outlaying the current market scenario, future prospective and detailed industry insights of Advertising market in G8 countries. The study pegs that the G8 countries contributed $57,501.0 million in 2015 to the global advertising industry, with a compound annual growth rate (CAGR) of 1.8% between 2011 and 2015. the G8 countries are expected to reach a value of $68,046.5 million in 2020, with a CAGR of 3.4% over the 2015-20 period.

As per the report, the advertising industry consists of agencies providing advertising, including display advertising, services.

According to Marketline, among the G8 nations, the US is the leading country in the advertising industry, with market revenues of $38,627.0 million in 2015. This was followed by Japan and the UK, with a value of $5,885.2 and $4,450.5 million, respectively. Further it provides, detailed industry analysis with help of Five Force Model at overall regional level and for trade block of G8 countries US, Canada, Germany, France, UK, Italy, Russia and Japan, analyzed within this report.

In order to have industry accepted standard comparative scenario in this report, the industry value reflects income of the agencies from such services.

Key Findings
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the G8 advertising market
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the G8 advertising market
Leading company profiles reveal details of key advertising market players G8 operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the G8 advertising market with five year forecasts
Compares data from the US, Canada, Germany, France, UK, Italy, Russia and Japan, alongside individual chapters on each country

Synopsis
The G8 Advertising industry profile provides top-line qualitative and quantitative summary information including: market size (value , and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

ReasonsToBuy
What was the size of the G8 advertising market by value in 2015?
What will be the size of the G8 advertising market in 2020?
What factors are affecting the strength of competition in the G8 advertising market?
How has the market performed over the last five years?
What are the main segments that make up the G8 advertising market?

Key Highlights
The G8 countries contributed $57,501.0 million in 2015 to the global advertising industry, with a compound annual growth rate (CAGR) of 1.8% between 2011 and 2015. The G8 countries are expected to reach a value of $68,046.5 million in 2020, with a CAGR of 3.4% over the 2015-20 period.
Among the G8 nations, the US is the leading country in the advertising industry, with market revenues of $38,627.0 million in 2015. This was followed by Japan and the UK, with a value of $5,885.2 and $4,450.5 million, respectively.
The US is expected to lead the advertising industry in the G8 nations with a value of $46,374.8 million in 2016, followed by Japan and the UK with expected values of $6,293.6 and $5,698.9 million, respectively.