Advertising North America (NAFTA) Industry Guide-2016


#779806

73pages

MarketLine

$ 795

In Stock

Summary
Advertising North America (NAFTA) Industry Guide-2016 is a comprehensive study outlaying the current market scenario, future prospective and detailed industry insights of Advertising market in NAFTA countries. The study pegs that the advertising industry within the NAFTA countries had a total market value of $40,067.8 million in 2015.the Mexico was the fastest growing country, with a CAGR of 5.1% over the 2011-15 period.

As per the report, the advertising industry consists of agencies providing advertising, including display advertising, services.

According to Marketline, within the advertising industry, the US is the leading country among the NAFTA bloc, with market revenues of $38,627.0 million in 2015. This was followed by Canada and Mexico, with a value of $959.6 and $481.2 million, respectively. Further it provides, detailed industry analysis with help of Five Force Model at overall regional level and for trade block of NAFTA countries US, Canada and Mexico, analyzed within this report.

In order to have industry accepted standard comparative scenario in this report, the industry value reflects income of the agencies from such services.

Key Findings
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the NAFTA advertising market
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the NAFTA advertising market
Leading company profiles reveal details of key advertising market players NAFTA operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the NAFTA advertising market with five year forecasts
Compares data from the US, Canada and Mexico, alongside individual chapters on each country

Synopsis
The NAFTA Advertising industry profile provides top-line qualitative and quantitative summary information including: market size (value , and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

ReasonsToBuy
What was the size of the NAFTA advertising market by value in 2015?
What will be the size of the NAFTA advertising market in 2020?
What factors are affecting the strength of competition in the NAFTA advertising market?
How has the market performed over the last five years?
What are the main segments that make up the NAFTA advertising market?

Key Highlights
The North American Free Trade Agreement (NAFTA) is a trade agreement between the countries in North America: the US, Canada and Mexico. The advertising industry within the NAFTA countries had a total market value of $40,067.8 million in 2015.The Mexico was the fastest growing country, with a CAGR of 5.1% over the 2011-15 period.
Within the advertising industry, the US is the leading country among the NAFTA bloc, with market revenues of $38,627.0 million in 2015. This was followed by Canada and Mexico, with a value of $959.6 and $481.2 million, respectively.
The US is expected to lead the advertising industry in the NAFTA bloc, with a value of $46,374.8 million in 2020, followed by Canada and Mexico with expected values of $1,198.5 and $669.1 million, respectively.