Advertising Global Industry Guide-2016


#779809

216pages

MarketLine

$ 1495

In Stock

Summary
Advertising Global Industry Guide-2016 is a comprehensive study outlaying the current market scenario, future prospective and detailed industry insights of Advertising market globally. The study pegs that the global advertising industry had total revenues of $95,647.4m in 2015, representing a compound annual growth rate (CAGR) of 3.1% between 2011 and 2015.

As per the report, the advertising industry consists of agencies providing advertising, including display advertising, services.

According to Marketline, there is a strong correlation between GDP and advertising with any potential economic downturn causing companies to cut back on marketing spend. Further it provides, detailed industry analysis with help of Five Force Model at overall regional level and for 14 countries globally, analyzed within this report.

In order to have industry accepted standard comparative scenario in this report, the industry value reflects income of the agencies from such services.

Key Findings
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global advertising market
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global advertising market
Leading company profiles reveal details of key advertising market players global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the global advertising market with five year forecasts
Compares data from 14 countries globally, alongside individual chapters on each country.

Synopsis
Global Advertising industry profile provides top-line qualitative and quantitative summary information including: market size (value 2011-2015, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

ReasonsToBuy
What was the size of the global advertising market by value in 2015?
What will be the size of the global advertising market in 2020?
What factors are affecting the strength of competition in the global advertising market?
How has the market performed over the last five years?
What are the main segments that make up the global advertising market?

Key Highlights
The global advertising industry had total revenues of $95,647.4m in 2015, representing a compound annual growth rate (CAGR) of 3.1% between 2011 and 2015.
The advertising industry consists of agencies providing advertising, including display advertising, services. The industry value reflects income of the agencies from such services. Any currency conversions used in the creation of this report have been calculated using constant 2015 annual average exchange rates.
There is a strong correlation between GDP and advertising with any potential economic downturn causing companies to cut back on marketing spend.
The food, beverage and personal/healthcare segment is the industry's most lucrative in 2015, with total revenues of $26,708.2m, equivalent to 27.9% of the industry's overall value.