Global Advertising Market 2016-2020


#800352

56pages

Technavio

$ 2500

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About Advertisements

Advertisements include any paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor. It is an effective tool used in business to differentiate goods and services in a meaningful way to connect the consumer with the brand.

Technavios analysts forecast the global advertising market to grow at a CAGR of 5.80% during the period 2016-2020.

Covered in this report
The report covers the present scenario and the growth prospects of the global advertising market for 2016-2020. To calculate the market size, the report considers the advertising spend by businesses.

The market is divided into the following segments based on geography:
Americas
APAC
EMEA

Technavio's report, Global Advertising Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
American Express
Ford
Pfizer
Procter &Gamble
Verizon Communications

Other prominent vendors
AT&T
Fiat
Comcast
General Motors
Johnson and Johnson
JP Morgan Chase
L'Oral
Time Warner
Toyota
Walt Disney

Market driver
Increased product penetration in the market
For a full, detailed list, view our report

Market challenge
Rapidly evolving consumer behavior
For a full, detailed list, view our report

Market trend
Increased use of QR codes for advertising
For a full, detailed list, view our report

Key questions answered in this report
What will the market size be in 2020 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analysts time when you purchase this market report. Details are provided within the report.
PART 01: Executive summary
Highlights
PART 02: Scope of the report
Market overview
Base year
Vendor segmentation
Summation errors
PART 03: Market research methodology
Research methodology
Economic indicators
PART 04: Introduction
Key market highlights
PART 05: Market landscape
Market size and forecast
Five forces analysis
PART 06: Market segmentation by medium
Global advertising market by medium
Global TV advertising market
Global digital advertising market
Global print advertising market
Global OOH advertising market
Segment comparison analysis by advertising medium
PART 07: Digital market segmentation by type
Digital advertising market by type
Global digital search ads market
Global digital display ads market
Global email marketing market
Segment comparison analysis by types of digital advertising
PART 08: Geographical segmentation
Regional segregation of global advertising market
Advertising market in Americas
Advertising market in EMEA
Advertising market in APAC
Segment comparison analysis by geography
PART 09: Buying criterion
PART 10: Key leading countries
Key leading countries in global advertising market
PART 11: Market drivers
PART 12: Impact of drivers
PART 13: Market challenges
PART 14: Impact of drivers and challenges
PART 15: Market trends
PART 16: Vendor landscape
Competitive scenario
Top advertising agencies
Other prominent vendors
PART 17: Appendix
List of abbreviations
PART 18: Explore Technavio
List of Exhibits
Exhibit 01: Market segmentation of global advertising market
Exhibit 02: Key market highlights in global advertising market
Exhibit 03: Global advertising market 2015-2020 ($ billions)
Exhibit 04: Five forces analysis
Exhibit 05: Global advertising market by medium in 2015 and 2020
Exhibit 06: Global TV advertising market 2015-2020 ($ billions)
Exhibit 07: Global digital advertising market 2015-2020 ($ billions)
Exhibit 08: Global print advertising market 2015-2020 ($ billions)
Exhibit 09: Global OOH advertising market 2015-2020 ($ billions)
Exhibit 10: Comparison of revenue and growth rates of various advertising mediums 2015-2020 ($ billions)
Exhibit 11: Global digital advertising market segmentation in 2015 and 2020
Exhibit 12: Global digital search ads market 2015-2020 ($ billions)
Exhibit 13: Global digital display ads market 2015-2020 ($ billions)
Exhibit 14: Global email marketing market 2015-2020 ($ billions)
Exhibit 15: Comparison of revenue and growth rates for various types of digital advertising 2015-2020 ($ billions)
Exhibit 16: Global advertising market by geography in 2015 and 2020
Exhibit 17: Advertising market in Americas 2015-2020 ($ billions)
Exhibit 18: Advertising market in EMEA 2015-2020 ($ billions)
Exhibit 19: Advertising market in APAC 2015-2020 ($ billions)
Exhibit 20: Comparison of revenue and growth rates of advertising market by geography 2015-2020 ($ billions)
Exhibit 21: Buying criteria
Exhibit 22: Top 10 countries in terms of advertising spent in 2015
Exhibit 23: Top 10 countries in terms of advertising spent and market share in 2015
Exhibit 24: Top 10 countries in terms of advertising spent in 2020
Exhibit 25: Top 10 countries in terms of advertising spent and market share in 2020
Exhibit 26: Global social media advertising expenditure 2015-2020 ($ billions)
Exhibit 27: Impact of drivers
Exhibit 28: Impact of drivers and challenges
Exhibit 29: Top advertising agencies in 2015
Exhibit 30: Other prominent vendors in the global advertising market