Global Cloud-based Value-added Services Market 2016-2020




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About VAS

VAS provided by telecom industry can be defined as the beneficial mobile services that are apart from the voice communication services. Traditionally, mobile service providers have been offering only voice communication services. The rapid advancements in technology have led to the evolution of other mobile services beyond the voice communication services to include non-core services. In other words, VAS adds more value to the core mobile services, thereby enabling mobile subscribers to use cell phones and tablets for several non-voice purposes such as sending SMS, MMS, and pictures; accessing the internet for reading news headlines and astrology, retrieving flight information, listening to music, and playing online games; and for m-commerce and mobile banking.

Technavios analysts forecast the global cloud-based value-added services (VAS) market to grow at a CAGR of 14.56% during the period 2016-2020.

Covered in this report
The report covers the present scenario and the growth prospects of the global cloud-based value-added services (VAS) market for 2016-2020. To calculate the market size, the report covers the cloud-based VAS services provided by telecom companies.

The market is divided into the following segments based on geography:

Technavio's report, Global Cloud-Based Value-Added Services (VAS) Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
Cisco Systems

Other prominent vendors
Gintel AS

Market driver
Increasing adoption of mobile broadband
For a full, detailed list, view our report

Market challenge
Low quality of wireless networks
For a full, detailed list, view our report

Market trend
Increasing adoption of IM MVAS applications
For a full, detailed list, view our report

Key questions answered in this report
What will the market size be in 2020 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?

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PART 01: Scope of the report
Market overview
Geographical information
Vendor selection
Summation errors
Currency exchange rates
End-user segmentation
Target audience
Key figures
Top-vendor offerings
PART 02: Market research methodology
Research methodology
Economic indicators
PART 03: Introduction
Key market highlights
PART 04: Assumptions
PART 05: Market landscape
Market overview
Global MVAS market
Global cloud-based VAS market
PART 06: Geographical segmentation
Cloud-based VAS market by geography
PART 07: Market drivers
Adoption of MVAS in emerging economies
Shift from on-premises to cloud-based VAS
Several advantages of the cloud-based VAS
PART 08: Impact of drivers
PART 09: Market challenges
High bargaining power of communication service providers
Piracy issues
Low quality of wireless networks
Concerns over data security and privacy
PART 10: Impact of drivers and challenges
PART 11: Market trends
Rising adoption of location-enabled MVAS
Increasing adoption of m-commerce
Increasing adoption of IM MVAS applications
PART 12: Five forces model
PART 13: Vendor landscape
Competitive scenario
PART 14: Key vendor analysis
Cisco Systems
PART 15: Other prominent vendors
PART 16: Appendix
List of abbreviations
PART 17: Explore Technavio
List of Exhibits
Exhibit 01: Major countries considered
Exhibit 02: Major currency exchange rates considered
Exhibit 03: Product offerings
Exhibit 04: Various MVAS
Exhibit 05: Global MVAS market 2015-2020 ($ billions)
Exhibit 06: Benefits of cloud-based services
Exhibit 07: Global cloud-based VAS market 2015-2020 ($ billions)
Exhibit 08: Geographical segmentation of cloud-based VAS market 2015 (% share)
Exhibit 09: Geographical segmentation of cloud-based VAS market 2015-2020 (% share)
Exhibit 10: Geographical segmentation of cloud-based VAS market 2015-2020 ($ millions)
Exhibit 11: Cloud-based VAS in Americas 2015-2020 ($ millions)
Exhibit 12: Cloud-based VAS market in EMEA 2015-2020 ($ millions)
Exhibit 13: Cloud-based VAS market in APAC 2015-2020 ($ millions)
Exhibit 14: Smartphone penetration rate of various countries 2014 and 2015 (% of total population)
Exhibit 15: Drivers of cloud-based VAS market
Exhibit 16: Global mobile broadband networks and smartphone adoption 2015 and 2020
Exhibit 17: Mobile phone users by geography (in millions)
Exhibit 18: Impact of drivers
Exhibit 19: Impact of drivers and challenges
Exhibit 20: Five forces model
Exhibit 21: Key leading vendors of the cloud-based VAS market
Exhibit 22: Huawei: Categories and products