Improved economy coupled with the high summer temperature boosted the consumption of beer and recorded 1% growth with increasing domestic demand. Continuous shifting towards drinking of super premium and strong beer has increased the demand of craft style beer, resulting in an increase of smaller microbreweries that provide such beers. No alcohol beers witnessed good growth of 5% in 2015 driven by the rising demand coming up from the women and vehicle drivers segments. Metal can stood out as the beer packaging with the largest volume growth being widely promoted through discounts or as multipacks in the growing off-premise channel.
Off-premise trade sustained its growth with the continuous shift in the preference of consumers for drinking beer at home.
Domestic Czech beer wins over the nation, preferred over the imports in terms of price and quality.
Strong promotions and good discounts boost the declining discount beer market.
Super premium beer continues to make gains with the growing consumer preference for strong craft beers.
Canadeans Czech Republic Beer Market Insights 2016 Report provides a complete overview of the Czech Republic beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook.
Covering total market (on and off-premise) the report details:
2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts
Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016
Value by distribution channel 2011-2015, with 2016 forecasts
2014-2016 selected on- / off-premise retail prices
Details of key beer new product launches in 2015 by company
Overview of the competitive landscape in the beer market, with analysis of key company performance
Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
Data is also available in excel format
Gain an in-depth understanding of the dynamics and structure of the Czech Republic beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
Evaluate the current emerging trends and future growth opportunities in the Czech Republic beer market to support your brand development and marketing initiatives
Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
Use our new power point add-on to quickly absorb a succinct summary of the key trends in the Czech Republic beer market
View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects